Lana Del Rey Channels Old Hollywood Screen Sirens in Skims’ Valentine’s Day Line — Here’s When It Launches Online

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Ever the expert on setting a mood, Lana Del Rey is bringing her Old Hollywood romance to Skims’ Valentine’s Day collection — and you can now shop it all online.

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British photographer Nadia Lee Cohen shot the Grammy-nominated musician (and one-time Waffle House waitress) in pieces from Skims’ classic Velvet Lace, Fits Everybody, Seamless Sculpt and Sleep collections alongside the new Woven Shine line, including a periwinkle teddy, a pink lace cami bodysuit, a red thong bodysuit, a black lace long dress and a heart-print pajama set. The campaign follows the release of the 2024 Coachella Valley Music and Arts Festival lineup, which features Del Rey (née Elizabeth Grant) on Friday of both weekends.

Related: Lana Del Rey Forgives You

This year’s Skims Valentine’s Day boutique expands to more than 29 limited-edition lingerie and loungewear collections in ultra violet tonal (a nod to Del Rey’s song of the same name), very Barbiecore shades (which are still going strong) such as cherry blossom and neon orchid, classic hues from sand to onyx, and more colorways. Prices range from $16 for thongs to $126 for Soft Lounge sleep sets.

Lana Del Rey wears pink lingerie and sits with two white cats in Skims Valentine's Day Campaign
Lana Del Rey wears pink lingerie and sits with two white cats in Skims Valentine's Day Campaign

Standouts include cozy onesies and sleepwear in playful heart prints, drapey curve-hugging long slip dresses, stretch satin push-up bras, lace camisoles, mesh underpinnings, candy bras and panties, crystal-embellished thongs and even pet apparel alongside signature Skims shapewear from Fits Everybody, Cotton Rib, Seamless Sculpt and more lines.

“I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey says in a release. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

Lana Del Rey wears black lace veil and lingerie in Skims Valentine's Day Campaign
Lana Del Rey wears black lace veil and lingerie in Skims Valentine's Day Campaign

Del Rey’s ninth studio album, Did You Know There’s A Tunnel Underneath Ocean Blvd, released last March, earned five Grammy nominations, including for album of the year, song of the year, best pop duo/group performance (for “Candy Necklace” featuring Jon Baptiste), best alternative music performance and best alternative music album.

Last year’s Valentine’s Day collection was modeled by White Lotus breakout stars Beatrice Grannò and Simona Tabasco and swiftly sold out.

Select Skims Valentine’s Day pieces are also available at Nordstrom, Harrods, Selfridges and other retailers. Below, see our top gift picks to add to your cart (including what Del Rey wore in her photoshoot), and shop the Valentine’s Day collection at Skims.com.

Skims bodysuit
Skims bodysuit

Skims Fits Everybody Lace Cami Bodysuit

$64 at Skims


Skims black lace slip dress
Skims black lace slip dress

Skims Woven Shine Long Lace Dress

$108 at Skims


Skims periwinkle lace bodysuit
Skims periwinkle lace bodysuit

Skims Velvet Lace Teddy

$78 at Skims


Skims red bodysuit
Skims red bodysuit

Skims Seamless Sculpt Thong Bodysuit

$70 at Skims


Skims heart-print top
Skims heart-print top

Skims Sleep Super Cropped Long Sleeve

$38 at Skims


Skims pink boxers
Skims pink boxers

Skims Cotton Poplin Sleep Mens Boxer

$38 at Skims


Skims cherry print kids pajama set
Skims cherry print kids pajama set

Skims Soft Lounge Kids Sleep Set

$48 at Skims


Skims purple robe
Skims purple robe

Skims Soft Lounge Robe

$90 at Skims


Skims black lace lingerie set
Skims black lace lingerie set

Skims Rhinestone Heart Open Bralette and Thong Set

$78 at Skims


Skims cotton jersey string bikini 5-pack set
Skims cotton jersey string bikini 5-pack set

Skims Cotton Jersey String Bikini 5-Pack

$64 at Skims


Skims silk pink pajama set
Skims silk pink pajama set

Skims Hotel Shine Short Sleeve Button Up Sleep Set


Skims cotton rib tank 3-pack
Skims cotton rib tank 3-pack

Skims Cotton Rib Tank 3-Pack

$94 at Skims


Skims candy bra
Skims candy bra

Skims Candy Bra

$34 at Skims


Skims heart shaped hair clips
Skims heart shaped hair clips

Skims Mini Heart Hair Clips Pack

$24 at Skims


Skims heart print slippers
Skims heart print slippers

Skims Valentine's Slipper

$48 at Skims


Skims pink dog sweater
Skims pink dog sweater

Skims Cotton Fleece Pet Hoodie

$44 at Skims


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