Lagardere Launches New Production Label Cameron’s

Elsa Keslassy

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Lagardère Studios is ramping up its content strategy with launch of Cameron’s, a new production label dedicated to international programming.

Cameron’s is being created by Jean-Charles Felli and Christophe Tomas, who previously founded Save Ferris Studios. The label will be delivering content mainly for streaming services. Felli and Tomas have tapped Gregory Cantien as managing director of Cameron’s. Cantien has been working at Save Ferris Studios where he co-produced “Meurtres à Tahiti.” He has also been involved in international projects commissioned by the BBC, ITV, Channel 4 and HBO.

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Lagardère Studios has also just acquired the Spanish company Veranda. It previously had a minority stake in the banner and picked up the remaining stake from Grupo Good.

Created in 2010 by Aitor Montánchez and Ignasi Comillas, Veranda produces TV drama series such as “Merli,” light entertainment shows such as “Persona Infiltrada,” and documentaries like “Les flors del mal.”

“Merli” is a popular TV show which is being adapted in France and Italy. Movistar + is also producing a spinoff of the Spanish series.

This acquisition of “Veranda” is allowing Lagardère Studios to expand its footprint in Spain, where it’s already present via Boomerang TV.

“We’re happy to be consolidating our European presence with this acquisition of Veranda, which opens up new perspectives that will complement the productions that are only getting made by Boomerang TV in Spain,” said Christophe Thoral, president of Lagardère Studios.

Lagardere Studios Distribution, the sales arm of the company, is attending Mipcom with the Flemish drama series “Black Out” which was pitched to buyers at the market.

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