Kylie Jenner’s Net Worth Dropped by a LOT in 2020, but Hey, She’s Still Filthy Rich

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In case you hadn’t noticed, Kylie Jenner’s net worth has been hotly debated over the past few years. Like, Ryan Murphy should probably start writing the script for Feud: Kylie vs. Forbes, that’s all I’m saying. We’ll get into the specifics in a moment, but the TL;DR is that there was a lot of fuss when Kylie became the world’s youngest “self-made” billionaire at just 21—but then Forbes was all “PLOT TWIST” and dropped an article with the instantly iconic headline “Inside Kylie Jenner’s Web of Lies—and Why She’s No Longer a Billionaire.”

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Honestly, it’s a lot—but either way, Kylie still has a fortune to her name, so let’s break down all the ways she’s made her literal tons of money:

She Earned Major $$$$ From KUWTK

The show might have ended (on E! at least...) after 84 million years, but Kylie Jenner’s paycheck will last forever. The Kardashians have made hundreds of millions thanks to KUWTK, and they split their paychecks pretty evenly. As momager Kris Jenner told Ellen, “Everybody gets paid pretty much equally, ’cause we all film a lot and we all work hard and we’ve created this show and this brand for the last decade.…Everybody’s happy.”

Head below for a full breakdown of the Kardashians’ E! earnings, but it’s safe to say Kylie’s made multimillions:

Fast-forward to 2023 and the famous family has officially made the switch to Hulu and are actually set to come out with season 3 next week! Not only does that mean that we have to turn to the streamer to watch the show, but it *also* means that the famous family managed to add major $$$ in the bank since they reportedly received $100 million from the platform in their lucrative, multi-season deal. Must be nice!

Sooo, About Kylie Cosmetics and Her Other Businesses…

It’s made Kylie a mountain of cash, but there’s some iffy-ness on the exact figures. In its ~investigation~ into Kylie’s alleged “web of lies,” Forbes claimed that Kylie Cosmetics “is significantly smaller and less profitable than the family has spent years leading the cosmetics industry and media outlets to believe.”

They also said that after reviewing documents from Coty (the company that purchased 51 percent of Kylie Cosmetics in November 2019), it appeared as though Kylie Cosmetics took in $177 million in 2018, not the $360 million that Forbes was initially led to believe. (Note: Kylie’s reps denied claims made in the Forbes article.) I mean…of course I’d like to know the truth, but also, money is money and the fact remains that Kylie Cosmetics (and Kyle Skin and Kylie Baby and Kylie Swim) have made Kylie all-caps RICH.

How! Ever! Kylie Cosmetics is still here (and dropping a ton of new collections, too). The beauty mogul also dipped her toe in the fashion world with her brand, Khy, and even released her own fragrance, Cosmic!

On top of *sporatic hand gesture* all of that, Kylie also followed in the footsteps of her supermodel sis, Kendall, and dropped her own alcoholic beverage brand, Sprinter. It's a 100-calorie vodka soda seltzer and dear reader, it's pretty good (ofc, you already know that Cosmo editors gave it a taste test!).

Also, Don’t Forget About Her Endorsements

Kylie’s had endorsement deals with brands like PacSun and Puma, and all the way back in 2016, Forbes estimated that close to 20 percent of her $18 million earnings came from those deals. She doesn’t do quite as much sponcon these days (I mean…she doesn’t need to), but DAMN. A moment of silence for her iconic Acne Studios campaign from September 2023:

So, What’s Kylie Jenner’s Total Net Worth in 2024?

In its ~web of lies~ article from May 2020, Forbes put Kylie’s net worth at just under $900 million thanks to money from Kylie Cosmetics, endorsement deals, her clothing line with Kendall Jenner, and, of course, her stint on KUWTK (not to mention the forever cherished Life of Kylie). But flash-forward to October 2020, and Forbes had recalculated her net worth, dropping it a full $200 million down to $700 million. As of 2024, Kylie's net worth has reportedly spiked up to $750 million.

In other words, Kylie is (allegedly!) no longer a billionaire, but when you’re that rich, who’s even counting?

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