Kylie Minogue Wins Trademark Battle Against Kylie Jenner
On Monday, Australian pop singer Kylie Minogue won a legal battle against reality star Kylie Jenner over the trademark of their shared first name.
The Keeping Up With the Kardashians star filed to trademark her name for “advertising services” and “endorsement services.”
As a response, Kylie Minogue’s team filed a notice of opposition citing possible confusion and damage to her brand, since Minogue was an “internationally renowned performing artist, humanitarian, and breast cancer activist” performing as “Kylie” before Kylie Jenner was born.
In the filing, KDB, an Australian-based business representing Minogue, dismissed Jenner as a “home-schooled,” “secondary reality television personality” whose “photographic exhibitionism” has prompted criticism on social media.
The U.S. Patent and Trademark Office rejected Jenner’s request, but Jenner is planning an appeal to use the brand name “Kylie” for her fashion and beauty lines.
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