Kris Lamb Elevated to EVP/GM at Big Machine Records

Big Machine Label Group (BMLG) has elevated Kris Lamb to executive vp/GM of Big Machine Records, effective immediately.

Lamb, who will report directly to BMLG chairman/CEO Scott Borchetta, most recently served as senior vp of promotion and digital, where he led radio and digital strategy for the Big Machine Records imprint, which includes artists Tim McGraw, Carly Pearce and Midland. In his new role, Lamb will focus on breaking, building and retaining Big Machine Records’ roster of artists and focus on fan acquisition and engagement.

More from Billboard

• Big Machine Label Group Promotes Mike Rittberg to COO, Clay Hunnicutt to EVP of Label Operations

• Executive Turntable: Stem Player Ups Label Relations; Maverick Snags Nashville Veteran; 'All Songs' Host Considered, Accepted

• Warner Chappell Music Promotes Lázaro Hernández to SVP Role

“Kris has been with the label group for 13 years; he started with us as a regional promotions director and I’ve loved watching him work his way up through our system, excelling at each new level. I am so proud that he is now leading the charge for our flagship imprint, Big Machine Records,” Borchetta said in a statement. “There is an added pressure being the imprint that founded the company and I’m thrilled he has accepted the challenge to take it even higher. Game On, Lamb Chop… GAME ON!”

“I am beyond honored to represent this remarkable roster of culture-shaping storytellers and blessed to lead this team of forward-thinking executives at Big Machine Records,” Lamb added. “BMR has always been the tip of the spear and I look forward to elevating our impressive roster of artists even higher as a team and making an impact on the future of this imprint, its talent and the country music genre.”

With Lamb’s promotion comes more shifts at the Big Machine Records imprint, with the elevation of Brooke Diaz to national director of promotion and marketing.

Lamb says, “Brooke is one of the most multi-dimensional promotion executives in the field and her passion, ideation and execution is next to none. I am so thrilled to watch her, along with Erik as VP, guide our radio promo team and strategy to the highest level.”

Additionally, Bill Lubitz has been promoted to senior director of West Coast promotion and national strategy. The promotion team also includes vp of promotion Erik Powell, director of Midwest promotion Jane Staszak, director of Southeast promotion Jay Cruze and promotions coordinator Sara Barlow.

Lamb’s promotion follows Tuesday’s (Jan. 30) news that Big Machine Label Group has promoted Mike Rittberg to COO and Clay Hunnicutt to executive vp of label operations.

Best of Billboard

• Four Decades of 'Madonna': A Look Back at the Queen of Pop's Debut Album on the Charts

• Chart Rewind: In 1990, Madonna Was in 'Vogue' Atop the Hot 100

• Concerts' Comeback Brought a Record Year for Latin Tours