Here’s what to know about the PUR X Raw Beauty Kristi restock

Ari Bines
Updated ·4 min read

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Influencer collabs. Let’s talk about them. The PUR X Raw Beauty Kristi restock is coming after the original collection drop on July 12 came and went before many were able to order anything. However, this restock may not make it any easier for us to snatch up the product line for the restock.

If you’ve stayed in tune with the beauty world, then you know one of YouTube’s most real — and raw — beauty and lifestyle gurus is Raw Beauty Kristi. She collaborated with the complexion authority known as PUR Cosmetics on a three-piece collection that sold out in less than 24 hours earlier this month.

I and many others on Twitter expressed how we couldn’t access the PUR Cosmetics website during the launch, while others were waiting with a number to even enter the PUR website. According to a press release, the restock will be held as a presale at purxrawbeautykristi.com from July 18, 12 p.m. PST / 3 p.m. EST until July 20 at 11:59 p.m. PST. The restock will be available in limited quantities and shipping for the presale begins Aug. 31 and Sept. 17. The beauty brand said that it will announce if the restock has sold out before the last day of the presale.

View this post on Instagram

RESTOCK ANNOUNCEMENT Hey guys!! PUR has announced that we will be doing a PREORDER restock! All information below & on my story! We are very excited to announce details about the PURXRAWBEAUTYKRISTI restock! The restock will go live as a PRESALE at 12pm PST on Saturday, July 18th and will end promptly at 11:59pm PST on Monday, July 20th. While we would love to have everyone purchase the collection, inventory is limited and the sale will end once all stock is sold. Should we sell out before the last day of the presale, we will make an announcement both on social and on the newly created website: purxrawbeautykristi.com. While it’s no secret that we had a much larger than anticipated response to the collection on our launch date, and that our original site could not handle the traffic, we have since resolved this matter and are very excited to have partnered with Shopify! We are confident that the new site can and will support you during the restock. All orders placed during the presale will start shipping between August 31st, 2020 and September 17th, 2020. We know first impressions are so important, and we want to express our sincere apologies again to Kristi and all her fans for not giving you the best experience on launch day. We would like to let you know that this learning has allowed this small Indie brand to improve and grow. We are confident we will make you all proud during the restock! For anyone still waiting on a reply from our Customer Service Team, we thank you for your patience. We have expended our customer service team to answer the thousands of emails, phone calls, and messages on social, and they will be getting back to each and every message. Last but not least we are extremely thankful for anyone who purchased the collection during the first launch. Your support and commitment to the collection has not gone unnoticed and the success of a 24-Hour Sell Out is all because of you. Thank you! XO PÜR #purxrawbeautykristi

A post shared by @RawBeautyKristi on YouTube (@rawbeautykristi) on Jul 16, 2020 at 5:01pm PDT

The PUR X Raw Beauty Kristi collection came about because the YouTuber herself has raved about the brand’s products over the years, including the brand’s best-selling 100 shades of 4-in-1 Love You Selfie Foundation. The YouTuber’s collab consists of a double-sided 18-pan pigment palette to reflect Kristi’s two makeup sides. Plus, the collection also comes with two sets of 3-D cruelty-free false lashes to get you the drastic Kristi eye look.

While the PUR X Raw Beauty Kristi restock isn’t available until July 18, you can still shop the beauty influencer’s favorite foundation/concealer combo to complete your all PUR face in the meantime.

Shop: 4-in-1 Love Your Selfie Foundation, $36

Credit: Ulta
Credit: Ulta

“I have made it very clear that I love this foundation,” Kristi said of the foundation in her natural makeup video. “This is a super full coverage foundation, like full, full. You don’t need that much of it, and that’s one thing I really like about it.”

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