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As the pandemic continues on, and more and more people are in need, some amazing brands are stepping up to lend support and give back!
For example, Khloe Kardashian's Good American is offering a 30% off sale with a portion of proceeds going to Baby2Baby, an organization dedicated to providing children living in poverty with the necessities every child deserves. Kim Kardashian's shapewear line SKIMS is also donating, with 20% of all proceeds from the Cotton Collection to Baby2Baby. And Crocs launched "A Free Pair for Healthcare," offering healthcare workers across the country the opportunity to get a free pair of shoes of select styles while supplies last, with free shipping. They'll also be donating up to an additional 100,000 pairs of shoes to be distributed across a number of select healthcare facilities and organizations.
Check out all brands giving back below!
Anomalie: The made-to-order wedding dress brand announced their "Face Mask Project" to deliver CDC-certified face masks to US hospitals for front-line healthcare workers. They're nearing their goal of raising $30K that will go towards vendors and shipping, and the first two shipments of masks are already on their way!
Bazzle Baby: The designer baby accessory and lifestyle brand has partnered with No Kid Hungry to donate 30% of proceeds from every purchase directly to the organization, along with an option for direct donation without purchase.
Beekeeper's Naturals: The wellness brand is offering a 50% off discount on all of their products to anyone on the frontline caring for their communities through the COVID-19 crisis, from healthcare professionals to grocery store workers. These essential workers can email firstname.lastname@example.org to receive the discount code before making a purchase.
Billie: The fab body brand is donating $100,000 to food banks across the country helping those affected by the virus.
Bite Beauty: The fab makeup brand launched the #BITEtheBLUES social media campaign, highlighting inspiration and positivity. For each social post that utilizes the hashtag, Bite Beauty will donate one of their best-selling Agave+ Nighttime Lip Therapy products to the frontline medical staff at heavily impacted hospitals across the country.
Chi: Known for haircare, the company created these FDA approved hand sanitizers with 77% v/v Ethyl Alcohol (Antimicrobial) to kill 99.99% of germs, and donated $1 million worth of their hand sanitizer to the cities of Houston & Tomball, TX.
Cleo & Coco: The natural deodorant company purchased 1,000 masks from their suppliers in China to donate to local hospitals and community members in need, and are in the process of purchasing thousands more.
Corkcicle: Support small businesses affected by COVID-19 by sharing the name of your local Corkcicle retailer at checkout. In turn, the brand will send the store a check for the sale.
Country Archer Jerky Co.: The L.A.-based meat snack and jerky company donated their advertising dollars to the Red Cross. They've also donated product to the Los Angeles Unified School District's "grab and go" sites for the nearly 80% of children that rely on school for meals, and increased all paid time off for production workers, increased their hourly wage, and key leadership members (including CEO and founder, Eugene Kang) are stepping up to work on the production line to show their support.
Crocs: The popular shoe brand just launched "A Free Pair for Healthcare," offering healthcare workers across the country the opportunity to get a free pair of shoes of select styles while supplies last, with free shipping. They'll also be donating up to an additional 100,000 pairs of shoes to be distributed across a number of select healthcare facilities and organizations.
DoorDash: The company created #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19.
Dr. Brandt: The skincare company launched the #SayILoveYou campaign which will benefit the University of Miami Health System in acquiring personal protective equipment including masks, face shields and gloves to protect medical professionals on the front line. Until April 15, $1 from every unit sold of Dr. Brandt's limited-edition Microdermabrasion exfoliator will be donated to the Dr. Brandt Foundation that will benefit the cause.
eBay: eBay for Charity has implemented three easy ways for people to help during the current crisis. Sellers can choose to donate between 10 to 100% of a sale as a charitable donation, shoppers can buy a Gifts That Gives Back from one of the charities helping with the relief efforts, and buyers paying via PayPal can donate between $1 and $25 during checkout every time they buy. Plus, the eBay Foundation also announced a $2 million grant investment in organizations supporting small businesses and COVID-19 relief efforts.
Each and Every: The crafters of clean fragrance and deodorant are working with Good360 to make a product donation to nonprofits supporting families and individuals impacted by job loss due to the COVID-19 pandemic.
Everlane: All the proceeds from sales of the 100% Human collection will be donated to the Feeding America's COVID-19 Response Fund.
Farmacy Beauty: For 30 days as of March 17, this fab beauty brand is donating 10,000 meals a day to Feeding America, and encouraging donations to the organization's COVID-19 Rescue Fund. They plan to match contributions.
Farm Rio: Shop their gorgeously colorful clothes, and Farm Rio will donate 10% of their net sales until April 15 to Doctors Without Borders/Médecins Sans Frontières (MSF). Donations will aid MSF in keeping their medical programs running as they scale up their response to COVID-19. Farm Rio will guarantee a minimum donation of $10,000.
Fleur du Mal:The high-end clothier has launched the Fleur Gives Back campaign to benefit COVID-19 healthcare workers, donating 10% of proceeds from sales to NYC Health + Hospitals. The COVID-19 Relief Fund provides services and support including meals, groceries, hotel rooms and laundry service to doctors, nurses, and other health care workers on the front line. They will also be purchasing 2,000 FDA approved masks to donate to health care workers.
Fulton & Roark: In the "Hook Up a Hero" initiative, the company's founders have asked their Instagram followers to nominate someone who is putting themselves in harm's way, in big or small ways to help others. That includes ER surgeons and nurses, hourly workers at grocery stores, restaurant delivery workers, and more. Each day, a winner will be chosen to receive a $150 gift card to the site.
Garnet Hill: The makers of women's fashion, shoes, accessories and more donated 50 set of sheets of 100% cotton sheets to Project Runway alum Amanda Perna, who has started sewing face masks for first responders after she had to temporarily close her fashion studio.
Grande Cosmetics: Get 15% off your order, and the brand will donate 15% of earnings to Feeding America to help the food insecure.
Good American: The inclusive clothing brand is offering a 30% sale with a portion of proceeds going to Baby2Baby, an organization dedicated to providing children living in poverty with the necessities every child deserves.
Gymshark: The fitness company has created a fund for personal trainers to ply their trade and be compensated for it! They're employing trainers to host classes through the brand's Facebook Live channel, and paying them an hourly rate to do so.
Heartloom: 20% of the proceeds from every order are going to Feeding America March 16-22.
Hello Products: The makers of fab toothpaste (and more) donated 2000 tubes of toothpaste across hospitals in the US this week for healthcare workers who need them.
Hermoza: Nominate your personal hero during The Modern Day Heroes Campaign, and the swimsuit brand will choose three each week to select an item from their store.
Highborn: In response to the crisis, Lauren (the company founder) introduced the Stay Connected sale, offering 20% off sitewide, with 10% of all sales being donated to NYC food banks to help at-risk communities.
Hiki: The new body care brand is donating two free products to hospital and medical facility workers, along with anyone who needs a little personal care, who tag the brand on Instagram with @arfabrands and use the hashtag #TodayImFeeling.
Hu Kitchen: Purchase a box of Hu's amazingly delicious crackers, and they'll match with donations of an equal number of boxes to two local New York food banks dedicated to helping the food insecure! Hu also announced a partnership with scrubs maker FIGS to deliver care packages of new scrubs and chocolates to over 100 hospitals to thousands of workers across the U.S!
I and love and you: The premium and holistic pet food brand has donated 11,000+ meals and 300 bags of treats to the Colorado Pet Pantry, and is donating locally to limit transportation during the pandemic.
JanSport: The popular backpack and bag company has launched the #UnpackThatChallenge and pledged to donate 10,000 packs to World Central Kitchen, stocked with much needed food to provide relief to underprivileged students during this uncertain time.
Johnson & Johnson: After announcing a $250 million dollar commitment of support in January, the consumer care products behemoth are now committing an additional $50 million, for a total of $300,000,000 to support frontline healthcare workers with myriad programs.
Keds: Well-known for their fab footwear, the company is supporting the women on the ground including nurses, doctors, caretakers, grocery store clerks, and more with a giveaway. People can nominate women in their life who are on the front line, and in exchange, will be given a code to purchase a pair of shoes of their choosing to gift that person they nominated.
Keen Footwear: The brand will donate $10,000,000 pairs of shoes to workers on the frontlines of the crisis, and their families at home. Just fill out a form on their website to tell them who could use the support.
Kendra Scott: 50% of all proceeds from the "Shop for Good" Everlyne Bracelets are being donated to Feeding America's COVID-19 Response Fund.
Knix: The brand known for underwire-free, leakproof intimates has led the charge in sourcing PPE items (protective gowns, masks, eyewear) for frontline medical workers across the US and Canada. Within the first three days of the campaign, the brand raised over $80,000 and has put those funds towards purchasing 100,000 units of supplies, including 20,000 N95 masks, 30,000 surgical masks and 50,000 gloves.
Lapcos: Anyone who buys something from this K-Beauty brand for a little self-care will get a Self Care package valued at $20, including sheet masks and cleansing foam.
Laws of Motion: In partnership with Governor Cuomo's office, the high-tailored clothing brand will begin manufacturing up to 11 million medical gowns to distribute to healthcare workers in NYC who are drastically under-equipped with these essentials. And with the purchase of The Hero Robe on their site, the brand will donate 10 medical-grade masks.
Liven Co.: This jewelry brand is donating 10% of all online proceeds to the Direct Relief Organization, which works to provide healthcare professionals with protective equipment and other essential medical items in their fight against COVID-19.
L'Occitane: The maker of beauty and well-being products is now manufacturing 70,000 liters of hand sanitizer, and donating it to health authorities and healthcare workers in France. They're also distributing 25,000 units of soap and hand cream to staff of Assistance Publique – Hôpitaux de Paris (AP–HP – the Paris university hospital trust).
L'Oreal Paris: The beauty brand is making hand sanitizer and distributing it for free to care homes, hospitals and pharmacies across Europe. They've also donated over one million euro to those in need, and suspended payments from partner salons that sell the brand.
Love Classic: Shop here, and the company will be donate 10% of the price of purchases to a charity of your choice, dedicated to help support the Coronavirus crisis. All donations will be applied at checkout, along with the options to choose your charity.
Luna Skye: The celeb-loved jewelry brand is donating $100 from every sale they make throughout the end of the month to ONE FAIR WAGE, a relief fund that provides monetary assistance to those affected in the service industry.
Mansur Gavriel: With every purchase of the brand's iconic Bucket Bag (of any size and color), 10% of sales will be donated directly to GlobalGiving's Coronavirus Relief Fund, which supports immediate and long-term relief within vulnerable communities.
Marie Laffont: The French shoe designer has teamed up with the nonprofit organization No Kid Hungry and will be donating 30% of proceeds through May 18th to ensure children get the fuel they need to be successful.
Mutha: Grab a body butter, and 10% of that sale will be donated to the International Medical Corps to help address coronavirus in conflict zones.
Nordstrom: The department store is mobilizing its team of alterations experts to produce nearly 1 million masks benefitting Providence Health Services, in partnership with Kaas Tailored as well as a partnership with Ascension network hospitals.
NYDJ: The popular jeans brand is providing COVID-19 assistance to communities in conjunction with United Way through their newly formed United Way Worldwide COVID-19 Community Response and Recovery Fund. 10% of all online sales will go toward the initiative.
Oofos: The Boston-born global recovery footwear company recently donated more than 1,000 pairs of OOFOS shoes to nurses and medical professionals across the country. They're also helping medical professionals by providing special offers and benefits on their website through RealID.me to get a pair of OOFOS shoes, no matter where they are.
Orly: The nailcare company reconfigured to make hand sanitizers, and donated 10,000 units of their first batch to the City of L.A. for the homeless population
Otherland: Shop their amazing candles, 'cause they're offering 10% off and giving 10% of sales to local food banks in New York
Pacific Shaving Company: From now until the end of March, the Pacific Shaving Company is donating 100% of the profits from their site to the CDC foundation.
Pangaia: For every post, tip and hashtag Instagram users share and tag Pangaia with, they'll donate one dollar to help support Doctors Without Borders.
Playa: For every online order in April, the haircare company will donate 25 meals through Feeding America's COVID-19 Response Fund, to support food banks in communities impacted by the pandemic. They're also offering frontline healthcare workers a 50% discount off their restorative, no-fuss Everyday Shampoo, Supernatural Conditioner and New Day Mist. Lastly, for salons and licensed hair professionals who aren't able to work at this time, they're offering increased commissions of 30% in their Salon Affiliate Program, as well as a free gift.
Popsockets: Buy the two new PopGrips designs, and 100% of the sales will be donated to support Doctors Without Borders and Feeding America.
Posh Peanut: The baby clothes brand donated 100 loungewear sets to nurses, ER and ICU doctors.
Pretty Little Thing: The fashion company's CEO Umar Kamani is donating his full March salary to charities and local businesses struggling to stay afloat during this crisis, including Leigh Nurseries, Sweet Talk Digital, Derian House and Trekstock.
Provonias Group: For engaged hospital workers who are working during the crisis, the luxury wedding dress brand is offering a free dress until August 31.
Pulleez: The luxury hair accessory brand has supplied nurses at over 10 top hospitals nationwide with hundreds of ponytail holders to keep their hair back while they work, and aim to donate a couple more thousand of Pulleez metal charm ponytail holders to hospitals around the U.S.
Reformation: The stylish fashion brand is pivoting to make non-medical grade masks in conjunction with the City of L.A. in the Millions of Masks initiative. You can also buy a five-pack of your own, or donate a five-pack to medical professionals in need.
SKIMS: Starting March 23, Kim Kardashian's shapewear line is donating 20% of all proceeds from the Cotton Collection to Baby2Baby, to help solve food-insecurity for impoverished kids.
The Company Store: The makers of home goods and more donated 600 units of 100% cotton sheets to TX N95, Quilting for a Cause, Sewing Masks for Atlanta Hospitals, and Project Runway alum Amanda Perna, who has started sewing face masks for first responders after she had to temporarily close her fashion studio.
Theragun: Not only is Theragun having a sale on all their percussive therapy tools, but they're donating a portion of all sales to support Feeding America.
Thrilling: This digital marketplace for vintage shopping is launching a fundraiser Save Vintage Stores, featuring a variety of items for sale with 100% of the proceeds going to help save vintage stores and provide them with a source of income. Thrilling's goal is to raise at least $100K to send these stores an immediate Disaster Relief check.
This Saves Lives: The brand is currently matching all purchases on its website, providing its Classic Bars, Kids Bars or Kids Krispy Kritter Treats to a food insecure family in the U.S. who are in greater need as a result of COVID-19.
Thrive Market: The online grocer's COVID-19 relief fund has now raised $350K from members and brand partners! Plus, CEO and Co-Founder Nick Green has announced that he will be donating his salary for the year to the fund, to ensure that every deserving family who applies for a grant can become a recipient. And lastly, the Thrive Market community has inspired co-founders Nick Green, Sasha Siddhartha and Gunnar Lovelace to band together in donating a total of an incremental $100K to the fund.
Tony's Chocolonely: The fair-trade chocolate brand is teaming up with Fairtrade to support farmers, health organizations and teachers and provide free chocolate as a token of gratitude and appreciation. They'll also be making donations to organizations, like foodbanks, that are working hard to support local communities in these difficult times.
UpWest: Proceeds from UpWest's sale items will be donated to Random Acts, who will redistribute funds to support local organizations that help in ways including getting food to low income children and at risk elderly, through safe and reliable means.
Vivrelle: The online accessories membership club is donating a portion of all their membership fees to local NYC hospitals. They also donated to local favorite Sauce pizzeria, a Southern Italian restaurant with three NYC locations, not only to support the restaurant, but to help them in feeding nurses, hospital staff, and doctors who are fighting on the front lines against COVID-19.
Warby Parker: The eyewear company's Optical Lab in Sloatsburg, NY is now a distribution center to facilitate the donation of thousands of N95 protective masks to provide healthcare workers the proper protective gear they need. Donations have been sent to different organizations including AmeriCares, National Association for Free and Charitable Clinics, and their Pupils Project hospital partners, Johns Hopkins and Boston Medical Center.
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—Originally published March 20, 2020, at 1:30 p.m. PT