Kim Kardashian and Scott Disick Sued Over Instagram ‘Lottery’ Scandal

·3 min read
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Kim Kardashian and Scott Disick are being sued over a social media "lottery," after being accused of not paying out any of the prizes. However, the company behind the lottery claims it's completely untrue.

According to legal documents, the lawsuit is seeking $20 million from each of the 'Keeping Up With The Kardashians' stars, along with an Australian company.

Kim Kardashian and Scott Disick Accused Of Scamming Followers

Kim Kardashian looks radiant while heading to the FENDI Fashion show in New York City
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According to the suit, reality stars Kim Kardashian and Scott Disick are being sued for "allegedly hawking a lottery but not coughing up any prizes".

The documents claim Kardashian and Disick jointly created a lottery where the winner would get $100,000, 2 first-class tickets to L.A., a 3-night stay in Beverly Hills, and probably the most appealing aspect of the winnings, they would be able to "shop like Kim Kardashian."

However, the two are now being sued as the lawsuit claims the 2020 lottery was fake and "the real purpose of the so-called lottery was for the celebrities to work with an Australian company".

The Australian company, Curated, is also being sued, claiming it has sold personal information to advertisers.

Lottery Winners Claim The Contest Was A Pump & Dump Of Their Information

Kim Kardashian teams up with Beats by Dre to launch Beats x Kim wireless airbuds
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At the time, and according to the case, winners of the lottery were announced via Instagram, however, those winners' Instagram accounts were soon switched to private.

Sources connected to the Australian company, Curated, responded to the allegations saying, that "every winner is legitimate, have been awarded their prizes and the company has appropriate paperwork to prove that".

The suit goes on to claim that those who entered the lottery are getting "invaded by hundreds of advertisers, some of which are soliciting the Plaintiffs with potentially offensive and unwanted content."

Per the lawsuit, "Just a short 20 years ago, Oprah was giving away cars and cash. But today's entertainment tycoons seem to only care about becoming richer and living an even more opulent lifestyle while duping their fans and followers."

Kim Kardashian and Scott Disick Sued Over Instagram 'Lottery' Scandal
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Again, the lawsuit is asking for over $20 million from each defendant, though only 2 are specifically named -- Kim Kardashian and Scott Disick, along with an Australian company.

If you follow any of the Kardashian Klan -- you have seen these advertisements. In fact, the lawsuit points out that several other family members and celebrities promoted the lottery, including Kendall Jenner, Kris Jenner, Kylie Jenner, Khloe Kardashian, Kourtney Kardashian, Sofia Richie, Gretchen Rossi, and Christine Quinn.

A quick google search returns this answer about the legitimacy of these lotteries. "On the Curated Businesses website, they have a whole page dedicated to the winners of past contests, showing pictures and the Instagram handles of whichever lucky person won. This might feel like kind of a scammy way to get followers, but it's not an actual scam. So, there you have it."

Kim Kardashian and Scott Disick Sued Over Instagram 'Lottery' Scandal
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Another article puts it like this, "They state that their service is a form of “online advertising,” and they boast big growth from their past campaigns. In that Kylie Jenner Saint Laurent giveaway from May, they say that participants gained 230k new followers and experienced a "dramatic increase in website traffic."

The case is ongoing.