Kim Kardashian Debuts Sleek Blonde Hairstyle at “GQ” Men of The Year Awards in Los Angeles

Kardashian unveiled her new look as she walked the red carpet at L.A.'s Chateau Marmont Hotel

Kim Kardashian is back to blonde!

The reality TV star, 43, turned heads at the GQ Men of the Year Awards on Thursday by debuting a super sleek blonde hairdo teamed with a suede halter-neck Chrome Hearts gown featuring gothic details.

The star, 43, had earlier offered fans a closer look at her red carpet style in a video shared to Instagram which showed off the gown's custom “KK'' tassel detailing and a personalized garment tag. She accessorized her look with multiple gold rings and a long brown manicure.

Kardashian was named tycoon of the year at the awards ceremony after successfully launching a men’s collection from her shapewear brand, SKIMs. 

The mom-of-four was joined at the glitzy event — held at L.A.’s Chateau Marmont Hotel — by her mom Kris Jenner, 68, singer John Legend, 44, rapper Megan Thee Stallion, 28 and actress Megan Fox, 37.  New mom Paris Hilton, 42, was also spotted on the evening alongside singer Dua Lipa, 28.

Related: North West and Her Friend Recreate Iconic Photo of Kim Kardashian and Paris Hilton in New TikTok

Transformers star Fox teamed a bright red bob hairstyle with a plunging, off-the-shoulder white mini-dress and pointed pumps for the gala — and was joined by fiancé, Machine Gun Kelly. The pair got engaged in January 2022, sealing their union by drinking “each other’s blood.”

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Hilton, meanwhile, dazzled in a draped rhinestone gown, while Meghan Thee Stallion opted for a sheer, brown backless dress. Kardashian's Momager Jenner kept things simple in a black suit and Legend wore a suit featuring crystal detailing.

Despite receiving an accolade for her entrepreneurship from GQ, Kardashian is not the only businesswoman in her household. In a recent interview with the publication, the star revealed that 10-year-old daughter North West — whom she shares with ex-husband Kanye West — “fully scam[s]” people with her innocent-looking lemonade stand to make money.

“She gets a huge pitcher and fills it, puts it in her wagon and goes down to the corner," she explained to GQ. "She has a table and chairs and fans to keep herself cool. She makes signs. She stays there hours and hours. Her friends help, so she splits the money with them.”

Related: Kim Kardashian Is Done with 'Old' Diamond Earring Joke: 'Guys, the Earring Has Been Found'

“If a random person stops, she will charge them only $2. If she knows you, she will fully scam you," Kardashian continued. "I’ll get calls from my friends saying she charged them $20 for a lemonade. She’ll grab their $20 and say, ‘I don’t have any change.’ “

Elsewhere in her interview, the star opened up about how she tries her best to give her children — she and West also co-parent son Saint, 7, daughter Chicago, 5, and son Psalm, 4 — an ordinary childhood despite her fame.

“I try to have my kids be as normal as possible and live in a neighborhood where they can ride bikes to their cousins’ houses,” she said. “I understand that it is not a normal life. We’re never going to have a normal family life no matter what. [But] as a parent, I want to protect them as much as I can.”

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