No stranger to controversy and criticism, Khloe Kardashian is once again under fire for promoting weight loss shakes. The reality TV star has been subjected to backlash over endorsing these types of products on many occasions in the past.
Kardashian's Instagram ad posts featuring these such shakes and teas promising weight loss and detox benefits have been a frequent cause of outrage over those who think Kardashian is fueling diet culture and body image issues among her millions of followers.
A Rocky Start To The New Year
On January 7, Kardashian posted her first sponsored content of the new year, a collaboration with Flat Tummy shakes, a brand she has worked with in the past.
The Keeping Up With Kardashians star acknowledged her history with the brand and was careful to admit that she does employ personal trainers and a nutritionist, but she also claimed that shakes work before offering a discount to her followers. The 35-year-old mogul and mother claimed that she also consumes these shakes herself.
Side Effects And Backlash
Kardashian's followers were quick to air their displeasure over the Instagram and Twitter ads, pointing out all the terrible side effects these shakes could cause. Some warned of the difficulties faced by sufferers of Irritable Bowel Syndrome, a reported possible side effect of drinking the Flat Tummy shakes.
Others doubted Kardashian's honesty in saying that she drinks the shakes that she peddles to her online followers, accusing the reality TV personality of partnering up with the company as a mere "cash grab."
Celebrity Culture Is Changing
Not only did social media followers air their opinions about Kardashian's ads, but The Good Place actress Jameela Jamil entered the conversation with a glib jab about "eating disorder culture".
Jamil has clashed with Kardashian on several past occasions, decrying the Kardashian family's frequent endorsing of what Jamil considers to be dangerous products. Jamil seemingly referenced these past run-ins with a quick "blah blah blah" in her tweet, apparently acknowledging her frequent criticisms of these types of ads and the messages they send.
Speaking From Experience
Jamil has been quite vocal about her own experience with eating disorders when she was younger, which helped lead her to her role as an activist and body positivity supporter today. The 33-year-old actress opened up about her struggles, citing open weight checks in front of her high school peers as a teenager as the catalyst for body image issues.
The actress has opened about how weak she felt when she was depriving herself of food and has openly praised publications that post images of her without airbrushing or retouching.