Khloé Kardashian Debuts Copper Locks in New Fabletics Campaign

The reality star unveiled a new hair color as she dropped her third collection with the athleisure brand

Khloé Kardashian has a fiery new look!

The Kardashians star, 39, unveiled her auburn hair color in photos released on Monday for her latest collection with Fabletics, titled Khloé V3.

In photos posted on Instagram for the campaign, which promotes the brand’s third collection with Kardashian, the Good American co-founder sports her new copper hair in loose waves while modeling several activewear pieces in colors ranging from red to neon green.

Kardashian also showed off her new look, a move away from her usual blonde locks, in a behind-the-scenes video posted by the athleisure brand of her shooting the campaign while making various outfit swaps from the new limited-edition collection.

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"V3!!!! My new @fabletics collection is out NOW!!!! Ahhhh im so excited!!" wrote Kardashian on Instagram alongside a series of snaps of herself wearing a pair of black shorts and a crop top from the 26-piece spring-to-summer collection.

In a collection first, compression swimwear is also included in the latest drop which is designed to "sculpt and support," per a press release from the brand.

Kardashian could be seen modeling the Sunset Scoop swim top and the Coastline Bikini swim bottom on a jet-ski in a photo promoting her collection.

“I’m someone who finds strength in moving my body every day, which also supports my physical and mental health,” Kardashian said. “Fabletics has fused my personal style and fit preferences into each of these pieces. The goal was to create a lineup of beautiful, technical spring-to-summer styles that can be worn throughout the entire day and, most importantly, elevates confidence.”

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Khloé V3 includes the High Tide zip front one piece, the Perfect Storm cropped train jacket and the Seamless Rib jumpsuit.

“This spring-to-summer collaboration with Khloé has been such an exciting one to share! These limited-edition edits have included some of our best-selling pieces to date,” said Ginger Ressler, co-founder of Fabletics.

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“Now, with this third installment, we are leveling up our product offering with new head-to-toe looks and stylish compressive swim options. Our flattering, sleek suits are not only a direct reflection of Fabletics’ mission to create transitional, staple pieces, but also a reflection of Khloé’s personal style.”

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