Grammy-nominated artist Kenna recently announced his new album Songs For Flight, and he has a very special way he’s making and releasing it. Kenna will become the first ever One-For-One Artist, bypassing the traditional music business model and crowdfunding the production of his new set. With his commitment to improving the world through the business of music, up to 50% of his profits will go directly to deserving causes around the world; causes and social issues that he and his fans care about.
To launch this campaign, he’s embarking on a brand-sponsored worldwide tour to meet people who affect change in the world, artists and his fans to film the music video for the first song from Songs for Flight, “Sleep When We Die.” In September and October of this year, Kenna will visit Los Angeles, Tokyo, Hong Kong, Mumbai, Chennai, Moscow, Tel Aviv, Paris, London, New York, Haiti, and Mexico City where fans are all invited to come out and participate in filming.
Yahoo Music is pleased to debut a behind-the-scenes look at his visit to Tokyo for fans to get an idea of the campaign.
“DBlast, the Dj culture and Art culture of Tokyo is booming and it only underpins the need for us to collaborate and align with our fanbases to create a fluid way for us to support each other,” says Kenna. “Being a One For One Artist I am glad to take everyone on the journey with me and hopefully find out how to do just that. ”
To learn more about his campaign and how to be a part of it, visit here.