Kendrick Lamar fans flocked to the Best Buy in his native Compton, Calif., for a special album signing for his latest studio effort DAMN. During his first ever Instagram live stream on his account Thursday (April 20), the rapper teased that he had more music in the stash.
"All my loved ones, I really appreciate y'all, all my kinfolk family, kinfolk clan, take care. We gon' continue to bang this," he said into the camera to more than 200,000 fans that tuned in. "I got some more music." The confirmation for new heat comes after rumors swirled on the Internet that a second album would arrive on Easter Sunday (April 16).
Meanwhile, the 2017 Coachella headliner received praise from his hoop star pal, LeBron James. After carrying the Cleveland Cavaliers on his back down from 26 against the Indiana Pacers on Thursday night's game (April 20), LBJ said during a press conference that DAMN. is all he's been listening to.
LeBron on what Kendrick Lamar's new album means to him -- pic.twitter.com/aXWPKhkfNv
- Bleacher Report (@BleacherReport) April 21, 2017
"I haven't stopped listening to it since he sent it to me," said James, who gave his social media review of several DAMN. tracks before it dropped on April 14. "The guy has unbelievable talent. His lyrics and wordplay are unbelievable and it hit home for me for me at times because I was a kid that grew up in the inner city and his story of the notion of you either play basketball or sell drugs -- that's it. There's no out. You become a statistic."
James, whose team beat the Pacers to take a 3-0 lead in the series, continued, "As an African American kid growing up in the inner city, they don't believe.that you can get out and become something. That's why I'm able to relate to a lot of his lyrics and a lot of his stories."
During the Cavs/Pacers showdown, an Apple Music commercial featuring Kendrick Lamar's "HUMBLE." also played, teasing an exclusive interview dropping today (April 21).
As Billboard previously reported, DAMN. is on track to be No. 1 on the Billboard 200 chart with between 530,000 to 550,000 equivalent album units -- the biggest week of 2017 for an album.