‘Kelce’ Becomes Prime Video’s Most-Watched Documentary Film Ever In U.S.

The Kelce brothers have scored a touchdown for Prime Video.

Kelce, the documentary chronicling Philadelphia Eagles team captain and All-Pro center Jason Kelce’s epic year leading to his Super Bowl LVII matchup against his brother Travis, is now the streamer’s most-watched documentary ever in the U.S. It beat out Val for the top spot.

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After premiering on September 12, Kelce had the biggest first three days ever for a documentary film in the U.S. It debuted at No. 1 and has remained in the Top 5 movies on Prime Video throughout the first three weeks of its release.

Amazon didn’t release any viewership numbers for the film, though it will surely be somewhere on the Nielsen streaming charts in the coming weeks (Nielsen reports streaming audience data about a month delayed).

“We’re extremely proud of Kelce and thrilled to share in its record-setting success with our partners at NFL Films, Skydance Sports, 9.14 Pictures, and Vera Y Productions,” said Matt Newman, head of Prime Video Original sports content. “Kelce is the perfect example of the type of documentary we want to make at Amazon. It’s as much a story of family, parenting, and brotherhood as it is about football. We’re energized by the opportunity to take sports fans behind the scenes and into the lives of their favorite athletes – next up for us, it’s Barry Sanders in Bye Bye Barry this November, and Deion Sanders in Season 2 of Coach Prime this December.”

Jason and Travis Kelce have certainly generated their own buzz as two of the best players in the NFL, as well as charismatic brothers. But, all eyes have been on Travis lately amid his new romance with Taylor Swift.

Last week, the Kansas City Chiefs’ nailbiting 23-20 win over the New York Jets scored the most viewers for a Sunday game since the Super Bowl. With Swift in the house (her second consecutive week attending a Chiefs game), the matchup saw a 53% spike in viewership from girls ages 12-17. The audience among women ages 18-24 was also up 24% and women over 35 increased by 34%.

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