Kate Moss, Brooke Shields and More Supermodel Moms Who’ve Worked With Their Daughters

The high-fashion apple doesn’t always fall far from the tree. A number of longtime model’s have children now who have followed in their footsteps and taken up the mantel by becoming models themselves. And a few of their first campaigns have included the women who paved the way for them.

Models like Kate Moss, Brooke Shields, Heidi Klum and more have done campaigns with their daughters. The burgeoning careers of Lila Grace Moss, Grier Henchy and Leni Klum have featured campaigns with their mothers, modeling everything from watches to handbags, even lingerie.

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Ahead, see the model moms who’ve worked with their daughters as part of their burgeoning modeling careers.

Kate and Lila Grace Moss

Recently, Kate Moss and her daughter Lila Grace were featured together in Fendi’s 2024 Peekaboo campaign. Photographed by Craig McDean, the images and video from the campaign feature the look-alike mother-daughter duo in soft turtlenecks showing off the Peekaboo bag, which launched in 2008.

Brooke Shields and Grier Henchy

Famed Calvin Klein model Brooke Shields and her daughter Grier Henchy posed together for a Victoria’s Secret campaign that centered on motherhood, in particular the relationships between mothers and daughters, in April 2022. The black-and-white photographs featured intimate snapshots of Shields and Henchy, wearing Victoria’s Secret pajamas.

Heidi and Leni Klum

In May 2023, Heidi Klum and her daughter Leni Klum posed together for Intimissimi’s lingerie campaign. The pair posed in individual sets for the photoshoot, which Leni shared to her personal Instagram account. In 2020, Leni and her mom appeared together on the cover of Vogue Germany.

Cindy Crawford and Kaia Gerber

Kaia Gerber has already built quite a career as a model and actress. Back in 2018, however, she modeled with her famous mom, Cindy Crawford, for a campaign with Omega. The luxury watch brand has since collaborated with the mother-daughter duo on individual occasions. They’ve worked with Gerber since 2017.

Christie Brinkley and Sailor Brinkley Cook and Alexa Ray Joel

Christie Brinkley also passed her modeling prowess to her two daughters, Sailor Brinkley Cook and Alexa Ray Joel. The trio posed together for a photo shoot for Footwear News’ December 2018 magazine issue. Brinkley Cook shared the black-and-white image as a throwback on her personal Instagram account.

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