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All it takes is a few hours (or in some cases, minutes) for anything Kate Middleton wears to sell out. She’s even caused her fair share of website crashes because of how many people try to scoop up her latest royal-approved fashion find at the same time. While the “Kate Middleton effect” is certainly nothing new, it’s been a while since we’ve seen it exert influence on the fashion world — but now it’s back in action.
On August 4, the Duchess of Cambridge stepped out for her first engagement of the month. The royal stunned in a white button-down dress by Suzannah and Tabitha Simmons pumps, and while both her dress and shoes could cause a fashion frenzy, it was her floral face mask that really set the sartorial world ablaze. So much so, in fact, that searches for “floral face mask” spiked by 185 percent in less than 24 hours, according to data aggregator Lyst .
Kensington Royal/instagram Kate Middleton
It’s no secret that people are shopping for cloth face masks left and right. After all, they’re summer 2020’s most essential accessory. But in one fell swoop, Middleton made floral cloth face masks more popular than ever imagined. As usual, the royal’s exact Amaia cotton face covering sold out fairly quickly after the outing, but a quick Google of “floral face masks” bombards shoppers with more than 32 million options. Oy vey.
JONATHAN BUCKMASTER/POOL/AFP/Getty Prince William and Kate Middleton
If you’re quick to write off a floral face mask because you’re worried about outfit-mask coordination, hear us out: The botanical motif is among the most neutral of prints, and it’ll go with every solid, stripe, or polka-dotted piece you have in your closet right now. What’s more, Middleton further proved the pattern’s versatility on August 5 by pairing the mask with an Emilia Wickstead dress featuring a different floral print.
Shop our favorite Middleton-inspired floral face masks below.
Shop Kate Middleton-Inspired Floral Cloth Face Masks
Masqd Off-White Floral Face Mask, $14, masqd.com
Billy T Washable Face Covering, $12.99; amazon.com
Banana Republic 3-Pack Face Mask, $29; bananarepublic.gap.com
Baublebar Adjustable Face Mask Set, $12; baublebar.com
BeatBasic Cotton Face Masks, $9.99 (orig. $12.99); amazon.com
Littleflowerfabric Liberty of London Face Mask, $11; etsy.com
Masqd Lillies Face Mask, $20; masqd.com
Roopa Pemmaraju Tie-Back Reusable Face Mask, $12; anthropologie.com
Mette Liberty of London Face Mask, $20; etsy.com
Medi+Sons Supply Abstract Floral Face Mask, $20; amazon.com
Zazzle Wild Flower Cloth Face Mask, $12.95; zazzle.com
Katbydesign Blue Cherry Blossom Mask, $13.53; redbubble.com
Gap Adult 3-Pack Contour Face Mask, $18; gap.com
Vistaprint Floral Face Mask, $13; vistaprint.com
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