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Ye has a new flame.
"They have known each other professionally for years. He started pursuing her a few weeks ago. Kanye is a persuasive guy," a source tells PEOPLE, adding that they stayed three nights at Villa La Coste. "He hung out with her in NYC before they celebrated his birthday in France."
"She seems smitten. He invited her to France and she happily accepted," the source adds of the 35-year-old Russian supermodel. "They are not officially dating, but there is an interest from both sides."
A second insider tells PEOPLE that the new couple met "a while back" when they crossed paths in the fashion industry. Shayk previously modeled for Yeezy and appeared in his music video for "Power." West also name-dropped her in "Christian Dior Flow" with the lyric "I wanna see Irina Shayk next to Doutzen" back in 2010.
RELATED VIDEO: Khloé Kardashian Celebrates 'Brother for Life' Kanye West on His 44th Birthday
The news of the new romance comes several months after Kardashian filed for divorce from West in February after six years of marriage.
"Irina isn't friends with Kim at all, so there's no weirdness there," adds the second insider.
West shares daughters North, 7½, and Chicago, 3, and sons Saint, 5, Psalm, 2, with Kardashian. Meanwhile, Shayk shares daughter Lea De Seine, 3½, with actor Bradley Cooper, whom she split from in 2019 after four years together.
Listen below to our daily podcast PEOPLE Every Day for more on Kanye West and Irina Shayk.
The news of the romance comes as Kardashian shared a short, sweet post for West's birthday.
"Happy Birthday," Kardashian wrote on Instagram, posting a photo of herself with West and several of their children. "Love U for Life! 🎈."