Kagurabachi Is Big, But Not as Big as the Internet Wants You to Think

Image: Takeru Hokazono/Shonen Jump
Image: Takeru Hokazono/Shonen Jump

This week Shonen Jump launched one of its most anticipated new series of the season: Takeru Hokazono’s contemporary Yakuza/Fantasy swordsman series Kagurabachi. But while it’s already making big waves after just one chapter, the manga has become an altogether stranger hit online.

One of three titles selected by the legendary manga magazine as part of its “Jump Nextwave” initiative—manga chosen by the magazine as winners of its Tezuka Award, with the chance to headline its latest wave of main manga serials—Kagurabachi follows a young man named Chihiro. The self-serious apprentice of his legendary swordsmith father, Chihiro finds himself wielding one of his father’s magical katana seeking justice and revenge against the Korogumi, a Yakuza family with ties to a mysterious sorcerer at the heart of Chiriro’s quest.

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But while that facet of Kagurabachi glazing might just seem like typical social media braggadocio and fandom overhype, where the memery has gone truly wild is the establishment of a faux-franchise universe for the series. People are making covers for Kagurabachi video game adaptations, mocking up fake screenshots from an anime adaptation and imagining moments from the story that don’t even exist yet. Kagurabachi has become, in some ways, the manga equivalent of Goncharov (1973) last year—a shared fiction meets shitposting meme that is so far wilder and sillier than what the actual manga itself has presented in its debut.

It’s hard to say whether or not Kagurabachi will live up to the buzz yet—artificially inflated or otherwise—given we have so little of the story Hokazono has planned actually in front of us yet. But its peculiar, memetic face of the anime and manga fall season in spite of that at least has people interested in seeing what the actual fuss is about.

Kagurabachi’s first chapter is available to read for free digitally through the Shonen Jump Weekly app and online at Viz Media.


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