The 29-year-old singer took to Instagram on Tuesday, August 29, to share a photo of himself and Hailey, 26, cuddling together on a private jet. In the snap, Justin could be seen wearing a distressed gray hoodie that featured “Hailey Bieber” across the center. Justin paired the outerwear with matching sweat shorts. Hailey coordinated with her husband, rocking a similar lounge set.
Hailey complemented the launch by rocking a crimson-colored mini dress teamed with strawberry earrings and rosy sandal heels. For glam, she rocked blush and a glossy lip. Justin, for his part, kept it casual at the event, wearing cozy clothes.
“STRAWBERRY GLAZE DAY!!!!!!!” Hailey captioned a carousel of photos and videos from her press day in New York City. “Feeling over the moon today. Thank you, thank you thank you.” In addition to her fiery frock, Hailey was spotted out in a white Marc Jacobs number while promoting Rhode on Good Morning America.
During her appearance on the morning show, Hailey opened up about her passion for beauty, sharing, “I’ve always been a huge lover of skin care, very skin care obsessed, for as long as I can remember. I feel like I got that from my mom and my grandma.”
Hailey unveiled her cosmetics company in June 2022, releasing the Peptide Glazing Fluid (a hydrating serum), the Barrier Restore Cream and the Peptide Lip Treatment, which initially came unscented. Prior to Strawberry Glaze, Rhode offered the gloss in Vanilla, Salted Caramel and Watermelon Slice.
Rhode’s newest creation is a limited edition flavor inspired by Krispy Kreme’s strawberry glazed doughnut. The product is packed with shea butter and peptides with the goal of giving shippers “your glossiest, most delicious lips” per Rhode’s website.
While nearly all of Rhode’s products have been hailed as must-haves, Bieber wants her business to be more than just a beauty brand.
“When I started my YouTube channel, it was right alongside the time I started having conversations about Rhode,” Hailey told Allure in June 2022. “I don't look at Rhode as just a skincare and beauty brand, I want it to grow and become a beauty media platform. I would love for it eventually to evolve into something where you can make, share, create content, buy, sell — I don't want it to just be a brand.”