Today on Twitter the "Justin Bieber Is Over" party was trending. Justin Bieber has caught criticism from regular folk and beliebers alike for his overt desperation to promote his largely anticipated return single " Yummy". To the surprise of many, the song was bust, but Bieber is still pushing for it to debut at number 1 on Billboard. But, with the way things are looking by the general response of the public, it seems that the prognosis for this wish is not too good, and the idea that he is putting so much emphasis on this mediocre single might be a bad use of strategic focus. There needs to be a fine-tuned plan when it comes to marketing an album. In all honesty, Justin could've overestimated the power of time and how easily "celebrity" can wear thin. Did he make a mistake by waiting too long to release music?
If time machines existed and we could all be transported to the year 2017, Justin Bieber's status would be one of a solidified musician who pulled his weight and proved his worth. He put a stop to being known for his tomfoolery and worked on a body of art that was intoxicating. By moving into a lane that was more mature and vibrant, Justin really made his mark. Not to mention the atomic bomb that was "Despacito". The man was on fire, but then he stepped on the brakes. When the going was great in terms of career he took a detour. Now, was this unwarranted? No. But it was a moment that took way too long. Long enough for people to lose interest, and once you lose someone's attention it is so difficult to wheel them back in.
Usually, when an artist gets a reception like this off their premiere song, they scramble back to the recording studio to change up what could be a whole album of bad songs. Justin's camp might be taking this action right now as you read this. That could be a wise choice considering the fact that people are not connecting so far with "Yummy". But, don't be too quick to write him off. At the end of the day, he has been blessed with a specific tone, pitch, and cadence in his voice that is unique to him. How he uses it is all up to him.
It would be smart for other up and comers to pay attention to what is happening with Bieber. How being consistently successful for years doesn't guarantee you a spot in this game forever. The music industry is a tough sell, and not everyone can be as famous as they were in their heyday. The sooner Justin gets a hold of that reality maybe he will be able to recharge and give the fans what they love. He can do it, but the question is will he?