Justin Bieber’s Deflated Bored Ape NFT Says ‘Sorry, Not Sorry’ Amid Crypto Meltdown in ‘Late Show’ Bit

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Remember way back last year when Bored Ape Yacht Club NFTs were all the rage thanks to high-dollar purchases of the digital images of cartoon apes that were snapped up by everyone from Snoop Dogg to Madonna, Gwyneth Paltrow and Paris Hilton?


Snoop Dogg
Snoop Dogg

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Well, in the wake of the implosion of the FTX platform and a precipitous meltdown of digital currency prices over the past month, one of the celebrities who bet, and spent, big on Bored Ape is likely feeling pretty humbled this week. A video parody that opened The Late Show on Thursday night (Nov. 17) chronicled the reported precipitous plunge in value of Justin Bieber‘s Bored Ape.

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The bit included tape from a report about the parallel tanking of crypto art that noted that an Ape purchased by Bieber in January for $1.3 million is now worth around $69,000, a calamitous come-down for the series of more than 10,000 NFTs that became the best-selling NFT art collection ever with a one-time reported value of more than $1 billion.

In one of their signature song parodies, Stephen Colbert and the gang re-purposed one of Bieber’s most beloved ballads to offer some gently stinging commentary on the latest celebrity crypto crack-up in the guise of a message to JB from his Bored Ape. “Is it too late not to say sorry?” the cartoon ape sang over the strains of Justin’s “Sorry.”

“‘Cause I lost you lots of money/ But you have to admit it’s funny/ I’m not even a real baboon/ A million bucks for a dumb cartoon,” the sad simian sang before offering another hot virtual stock tip: invest in a Cautious Cow NFT. NFT Price Floor reported that the floor price for the Bored Ape collection — the price of the cheapest-available NFT listed on the marketplace — is down to around 58.2 ETH, or around $69,800, marking a 33% dip in Bored Ape value in just the last month.

At press time a spokesperson for Bieber could not be reached for comment on the alleged plunge in worth of his digital investment.

Watch the Bored Ape bit below.

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