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Joe Burrow stars in new ad with Kid Cudi: 'Just two Ohio boys letting it fly'

Cincinnati Bengals quarterback Joe Burrow gives his first press conference of the season as he returns from appendectomy surgery on Wednesday, Aug. 17, 2022.

Joe Burrow and Kid Cudi are "just two Ohio boys letting it fly" in a new advertisement for Bose headphones.

The video, which advertises Bose's second-edition QuietComfort Earbuds, shows the role that music has played in both the Cincinnati Bengals quarterback and Cleveland-born rapper's careers. The clip pictures Burrow and Cudi at different stages of their lives pursuing their passions: football and music. "Burrow," Cudi's latest song, serves as the commercial's soundtrack.

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Burrow previously said listening to Cudi's "New York City Rage Fest" is a staple in his pregame activities.

The 2021 AP Comeback Player of the Year also sent Cudi his game-used jersey after the Bengals' AFC Championship Game win over the Kansas City Chiefs. Appearing on "Late Night with Seth Meyers" in March, Cudi said he wrote Burrow a "love song" before the AFC title game, which he believes propelled the team to victory.

The Bose ad follows Burrow's first Kroger commercial, which aired last month.

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This article originally appeared on Cincinnati Enquirer: Bengals QB Joe Burrow and rapper Kid Cudi star in Bose headphones ad