'I just cried over a Kroger commercial': Best reactions to Kroger's tear-jerking new ad

People are losing it after watching Kroger's new holiday commercial.

The Cincinnati-based grocer aired the heartfelt ad over the weekend, which features a couple and the series of foreign exchange students they host over the years. As Ed Sheeran's song "Photograph" plays in the background, the ad ends with a tear-jerking reunion between all the students and their host parents.

Viewers reacted to the commercial on social media.

"It's 7 am and I'm hysterically crying at a Kroger commercial," one person posted on X, formerly known as Twitter.

"Kroger's new holiday commercial this year has me crying YET AGAIN," another person wrote.

Kroger also prompted tears last year with its "Magical Cookbook" holiday ad. Watch the company's latest commercial (and try not to cry) above and see more reactions on social media below.

This article originally appeared on Cincinnati Enquirer: People are crying after watching this Kroger commercial