When composer Jon Brion last teamed up with filmmaker Michel Gondry, they made 2004's Eternal Sunshine Of The Spotless Mind. Now they've joined forces again and made a Chobani commercial. Directed by Gondry, the Greek yogurt brand's new ad spot "Fruit Symphony" features musicians playing an original arrangement of Burt Bacharach's "What The World Needs Now" from Brion on instruments made out of contact mics and fruit while the We Are LA Choir and six diverse Chobani employees sing.
The ad is part of the company's Believe In Food campaign, and you can watch it below:
This article originally appeared on Stereogum.