Joe Burrow Trademarked 'Burreaux' Before Locking Up National Championship for LSU
LSU quarterback Joe Burrow closed out a historic season Monday night after thumping Clemson 42-25 to win the College Football Playoff National Championship. After making impressive moves on the gridiron all season long, the savvy star also made a couple legal moves off the field to secure the bright future he has for himself and his namesake.
According to documents obtained by The Blast, Burrow filed trademark applications on December 18, 2019 to register "Joe Burrow," as well as "Burreaux," spelled as a tribute to Louisiana’s Cajun-French heritage.
Burreaux!
According to the documents filed with USPTO officials, Burrow plans to use the trademarks for "Endorsement services, namely, promoting the goods and services of others," and listed a focus on clothing and athletic wear. Makes sense, as Burrow is about to get dump trucks of money when he turns pro.
Burrow has rocked the Burreaux name before and debuted a jersey with the Cajun moniker back in December for his last home game at LSU's Tiger Stadium. The crowd went wild when they saw what he did, and the star QB later explained his motivation for the tribute.
“I thought it would just be an awesome tribute to the state, to the university," he told reporters.
He added, "It’s been awesome not only for me, but for my family as well. … I’m going to miss it with all my heart and I couldn’t be more grateful.”
Burrow spent 3 seasons as a backup QB at Ohio State before finally transferring to LSU and becoming an absolute powerhouse, so it's no surprise he will forever be grateful to the Tigers.
He Filed After Winning The Heisman
Burrow filed for his trademarks a few days after being named the 85th winner of the Heisman Memorial Trophy and being anointed the most outstanding player in college football. While accepting the award in New York, 23-year-old Burrow was overcome with emotion.
"Coming from southeast Ohio, it’s a very impoverished area. The poverty rate is almost two times the national average, and there’s so many people there that don’t have a lot," he explained.
Burrow continued:
“I’m up here for all those kids in Athens and in Athens County that go home to not a lot of food on the table, hungry after school ... you guys can be up here, too.”
The speech was so moving that it sparked a viral movement that led to over $430,000 being donated to the Athens County Food Pantry in Ohio by the following morning.
After Winning the Championship
After completing one of the best seasons ever in college football, Burrow told reporters, "It's years of hard work paying off. This is an incredible moment for our program, for Baton Rouge and for Louisiana. This is just so special that I'm kind of speechless."
He also admitted the team had already been fitted for championship rings, revealing "I'm a size 10 1/2. We already got fitted for them."
In true King fashion, Burrow was also seen sitting back and watching his team celebrate their hard-earned win ... while puffing on a stogie in full uniform.
