Jessica Alba's Honest Beauty just got their prices slashed for Prime Day

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The never ending day of deals!

While we already covered Prime Day's must-have gadgets (Fire Sticks, Echo Dots galore), it's time to get to the fun stuff -- beauty!

Honest Beauty, founded by Jessica Alba, is majorly discounted on Amazon today. The non-toxic skincare and makeup brand has a cult-following thanks to its organic and clean approach.

Although Honest is already moderately priced, the Prime Day sale is so much better than we could have ever imagined. We're talking about the holy-grail of mascaras for just $10.49, originally retailing for $14.99.

Honest Beauty's Magic Beauty Balm, a multi-purpose balm for face, lips and body, is marked down under $10! Other deals include the Beauty Facial Oil and the Gentle Gel Cleanser -- both super on sale!

If you're unsure of what to add to cart, we highly suggest the Vitamin C Radiance Serum. The Paraben-free and dermatologist tested serum promotes healthy complexion and boost skin radiance, and has raved reviews!

One Amazon reviewer, "I really like this serum. First of all I love the packaging. This bottle has a design I’ve never seen before where you turn the top to reveal the opening. This makes a great product to take with you when traveling without worrying it’s going to leak. This serum goes on very thickly so I only need one pump for my face and neck. It dries really quickly unlike other serums I’ve tried so you don’t have to wait around before you can get on with your routine and apply moisturizer. It leaves my face feeling refreshed and I do think my skin is feeling more radiant and evened out. It really seems to leave it glowing.

Another simply said, "my skin hasn't looked this great in a while..."