Jennifer Lopez Goes Full 'Jenny from the Block' with Hats, Chains and Fur for “This Is Me…Now” Press Tour

Michelle Lee
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Lopez turned New York City into her personal runway in Saint Laurent, Alaïa, Rabanne and more while promoting her new album

<p>Lionel Hahn/WireImage;Gotham/GC Images;James Devaney/GC Images</p> Jennifer Lopez "This is Me...Now" press tour looks

Lionel Hahn/WireImage;Gotham/GC Images;James Devaney/GC Images

Jennifer Lopez "This is Me...Now" press tour looks

  • Jennifer Lopez sets out on N.Y.C. press tour for her new album, This Is Me...Now, and makes it a fashion show with multiple designer looks.

  • The studio album is Lopez's ninth and is a follow-up to her 2002 record, This Is Me... Then.

  • Lopez's latest music project is accompanied by a star-studded Amazon Prime Video short film of the same name, plus a 34-date string of North American arena concerts set for this summer.

You best believe that when Jennifer Lopez unveils a new project, she's embarking on a glamorous press tour to promote it.

We saw her do it when The Mother dropped on Netflix last May (she delivered on six fierce looks) and at Paris Fashion Week (no announcement here, just Lopez doing the most with four outfit changes).

Now that her latest project, This Is Me...Now — the follow-up album to her 2002 record, This Is Me...Then — is finally out in the world, Lopez, 54, is pulling out all the style stops in New York City to celebrate.

Stylists Rob Zangardi and Mariel Haenn curated a wardrobe of dreams for the "Hummingbird" singer, who seemingly reverted back to her Jenny from the Block days with lots of Y2K-inspired outfits this month.

In just six days, the actress (who was also just named a co-chair of the 2024 Met Gala) managed to pull off seven different looks — and we've got them all here! Scroll through to see the Lopez fashion we can't get enough of.

Shooting for the Stars

<p>John Salangsang/Shutterstock</p> Jennifer Lopez attends the "This Is Me... Now: A Love Story" premiere on Feb. 13

John Salangsang/Shutterstock

Jennifer Lopez attends the "This Is Me... Now: A Love Story" premiere on Feb. 13

This celestial fashion moment at the This Is Me Now: A Love Story premiere was likely written in Lopez's Feb. 13 horoscope.

As the producer, co-writer and star of the Amazon Prime Video short film accompanying her album, Lopez wore a look that translated her star power quite literally.

Her gown of choice: a Zuhair Murad design with a plunging velvet bodice and detached sleeves, plus a floor-length skirt featuring all 12 of the zodiac signs embroidered with silver embellishments. Her sun sign, Leo, was front and center.

Related: Jennifer Lopez Rocks 3 Looks in 1 Day While Promoting New Movie — and Goes in Hard on the 'Mob Wives' Trend

Bundled in Luxury

<p>Gotham/GC Images</p> Jennifer Lopez wears two fur coats in N.Y.C. on Feb. 16

Gotham/GC Images

Jennifer Lopez wears two fur coats in N.Y.C. on Feb. 16

Sure you've heard of boots with the fur, but what about stilettos with the fur? Lopez toured all over Manhattan (presumably in her This Is Me...Now branded van) sporting the latter.

On Feb. 15, Lopez struck her fiercest pose outside the View studio in a Saint Laurent fur coat (pictured on the right). Underneath all that luxury? A plunging beige Rabanne jumpsuit with metallic fringe and waist cutouts, gold platforms and a double-chain necklace.

She busted out another fur coat (seen on the left) on Feb. 16, pairing it with a gray hoodie, micro leather shorts worn over tights and inches-high slingback heels for a cool street style effect.

Related: Breaking Down All of Jennifer Lopez's This Is Me ... Now Lyrics About Ben Affleck: 'We in It for Life'

You Can't Top This!

<p>James Devaney/GC Images;Gilbert Carrasquillo/GC Images</p> Jennifer Lopez rocks an Alaïa look for the "Today" show (left) and an archival Donna Karan jumpsuit and coat in The Bronx, New York (right)

James Devaney/GC Images;Gilbert Carrasquillo/GC Images

Jennifer Lopez rocks an Alaïa look for the "Today" show (left) and an archival Donna Karan jumpsuit and coat in The Bronx, New York (right)

It's rare to see Lopez covering up her Hollywood-level hair (who can blame her?). So, when we spotted her in two headwear-centered outfits on Feb. 15, we dropped everything.

Earlier in the day, Lopez brought Parisian flair to the Big Apple with a plaid beret, which she wore with a violet fur coat, Alaïa suit and cutoff leather gloves. Emily in Paris vibes? Oui!

She later made her way to the Bronx, her old neighborhood, and ditched the preppy chapeau for a cool leather cap. She paired this one with an archival midnight blue jumpsuit and coat by Donna Karan and Marli necklaces. "She’s still Jenny From The Block," her stylist Haenn wrote of the nostalgic 'fit.

Related: The Most Glamorous Throwback Photos of Jennifer Lopez

Glam in All Ways

<p>Jason Howard/Bauer-Griffin/GC Images;Todd Owyoung/NBC via Getty</p> Jennifer Lopez shines in a neon pink dress on "The Tonight Show Starring Jimmy Fallon" (left) and a sexy skirt suit (right)

Jason Howard/Bauer-Griffin/GC Images;Todd Owyoung/NBC via Getty

Jennifer Lopez shines in a neon pink dress on "The Tonight Show Starring Jimmy Fallon" (left) and a sexy skirt suit (right)

These two looks exemplify how diverse Lopez's style is.

She can go from Today on Feb. 15 dressed in a business-forward blouse, made sexy with a leather pencil skirt and dominatrix boots, to swinging the other direction in a neon pink party gown on The Tonight Show Starring Jimmy Fallon a day later.

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