Jennifer Coolidge Eats Lipstick in Uber Eats' 2022 Super Bowl Ad

Uber Eats has unveiled a hilarious commercial for the upcoming Super Bowl. Starring Jennifer Coolidge, Gwyneth Paltrow, Trevor Noah and Nicholas Braun, the ad tells consumers that Uber Eats doesn't just deliver food, but everything else too.

The White Lotus actor Coolidge opens the scene in the kitchen, where she's unpacking her delivery from the delivery service. Holding a roll of aluminum foil, she says: "Wait, if it was delivered with Uber Eats, does that mean... I can 'Eats' it?" The TikTok-viral "Oh No" song plays in the background, as Succession star Braun "Eats" dish soap while others eat diapers, kitty litter and more. Paltrow makes an appearance, eating her controversial vagina-scented candle. "This candle tastes funny," she says.

"And thanks to Uber Eats, we don’t even know what food is anymore," Trevor Noah adds, as Braun looks at a sponge, saying: "This isn't food." Coolidge closes the ad with paper towels in her mouth. "I can't 'Eats' any of this!"

Watch the "Don't Eats" commercial above.