Jenna Bush Hager Admits She Was Wrong in Telling Bridal Party They’d Wear Their Dresses Again

Bush Hager admitted to Hoda Kotb that she convinced herself her bridal party would wear their bridesmaids dresses again.

Jenna Bush Hager says she convinced herself that her friends and family would re-wear their bridesmaid dresses from her wedding — and now realizes she was mistaken.

On Friday morning, during Today with Hoda & Jenna, Bush Hager, 41, admitted to her co-host Hoda Kotb that she followed the time-honored tradition of brides assuring their bridal parties they’ll reuse their bridesmaids dresses.

During their conversation, Kotb, 59, acknowledged how expensive having a bridal party could be. “That can be a pricey thing…” She added, “It costs a lot and they’re obviously dresses you don’t usually wear again, no matter what anybody says.”

Bush Hager agreed with her co-host, noting how members of the bridal party will “never” wear the dress again after the event.

Kotb went on to note how brides commonly tell their friends they can use the dress again if they alter it after the wedding. “They’re like, ‘And you know what you can do? Cut it off, do something with the…”

Bush Hager interjected and quickly admitted to Kotb that she did the same thing. “The sad thing, the really sad thing about my own self, is I tried to pull that brick with all the girls," she said. She clarified for Kotb that her friends wore “a rainbow of colors — like blue and purples and spectrum.”

She said, “But no dress was the same, so I kept being like, ‘Do you feel like you’ll wear this again?’” Bush Hager continued, “And the thing is, once you’ve worn it walking down the aisle, you’re never going to wear it again.”

Related: What to Know About Jenna Bush Hager's Journey from First Daughter to 'Today' Host

During the episode, Bush Hager also shared that rather than have traditional bridesmaids, she embraced the Southern tradition of including a “house party" on her special day.

“I didn’t actually have bridesmaids. I had my sister [Barbara Bush] stand up there,” she explained. “I had what was called a house party, so people who stand at the front who are my friends. But not the whole thing.”

Bush Hager has previously discussed her wedding with Kotb on Today with Hoda & Jenna. In 2021, she recalled a particularly emotional interaction with her father, former President George W. Bush. “I think my dad picked me up in a pickup truck — in his pickup truck — and he said, 'You look beautiful, baby,' and then we both just wept up and down," said Bush Hager.

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Bush Hager and Henry Hager exchanged vows on May 10, 2008 at the Bush family’s Prairie Chapel Ranch in Crawford, Texas. After the celebration, the former president said, "It's all we could have hoped for ... It was just a special day and a wonderful day, and we're mighty blessed."

Related: Hoda Kotb Makes an Appearance at Jenna Bush Hager's Baby Shower While on Her Own Maternity Leave

Hager, 45, and Bush Hager first met during her father’s administration in 2004 and began dating during his second term.

Since then, they have welcomed three children, daughters Margaret Laura “Mila,” 10, and Poppy Louise, 8, and son Henry Harold "Hal," 4.

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