Jeffrey Katzenberg and Meg Whitman on Quibi’s Plan for 175 New Shows and Movies In Its First Year

Sean Burch

Are viewers willing to pay for yet another new streaming service — especially one that will only be available on their phones and feature short-form episodes? Jeffrey Katzenberg and Meg Whitman, the two driving forces behind Quibi, think so. The Hollywood mogul and veteran businesswoman have spent the last 18 months priming their new, mobile-only streaming service for its closeup. On Wednesday, they gave the world a first look at Quibi during a keynote address at CES in Las Vegas, three months before the app is set to debut. Katzenberg and Whitman are confident, in large part, thanks to the star-studded lineup they’ve assembled over the last year. A collection of top Hollywood stars and creators have signed on to make shows for Quibi, including Steven Spielberg, Kevin Hart, Jennifer Lopez and Kendall and Kris Jenner — among hundreds of others. The two executives are betting those names, tied to compelling shows and movies, will win over enough fans who are willing to pay for the service, which will offer a $4.99 per month ad-supported subscription, and a $7.99 per month ad-free version. Quibi will launch on April 6, around the same time WarnerMedia and NBCUniversal will launch their own new...

Read original story Jeffrey Katzenberg and Meg Whitman on Quibi’s Plan for 175 New Shows and Movies In Its First Year At TheWrap