Jay-Z’s “Off-White Lexus” To Be Displayed At ‘Book Of HOV’, Exhibit Extends Dates
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Roc Nation and Lexus have collaborated to keep “The Book Of Hov” at the Brooklyn Public Library a little longer. According to a press statement, the display will now remain through December 2023 with a new attraction for fans of the rapper to observe.
The immersive exhibit has added a 1993 Lexus GS 300, as featured in Jay-Z’s 1994 “Dead Presidents” visual, as well as lyrics to “Can I Live” and the no. 1 hit, “Empire State Of Mind.”
The “Off White” vehicle is the first of several artifacts that will be added to “The Book Of HOV” in the coming months.
“The Book Of HOV” opened this summer and has boosted engagement numbers for the library with 255,000 visitors, close to quadruple the number over the same time in 2022. Additionally, card sign-ups have more than doubled, with over 21,000 new accounts created in association with the limited edition cards designed after the acclaimed rapper’s works.
“We’re excited to partner with Lexus to bring JAY-Z’s iconic ‘Off-White Lexus’ to ‘The Book of HOV.’ The new installation adds another element of JAY-Z’s career to the exhibit that visitors can enjoy,” expressed Desiree Perez, CEO of Roc Nation, in a statement.
“The response to ‘The Book Of HOV’ has been overwhelming, so we’re excited to extend the exhibit to December to ensure new and returning attendees can have enough opportunities to fully immerse themselves into the experience.”
“In further celebration of the 50th anniversary of hip hop, we are thrilled to partner with Roc Nation in this special tribute to JAY-Z’s musical legacy,” added Mia Phillips, Senior Manager, Lexus Advertising & Media.
“The vehicle display is recognition of the mutual respect and admiration between Lexus and JAY-Z, whose brilliance and contributions to culture extend far beyond hip-hop.”
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