Jamie Foxx Unveils Brown Sugar Blend Whiskey
- Oops!Something went wrong.Please try again later.
Jamie Foxx has unveiled his new brand Brown Sugar Blend Whiskey, affectionately referred to as BSB. The actor teamed up with spirits incubator WES Brands for the launch, working over two years to create the design and development of the new look and flavor. Foxx serves as the owner and creative director.
“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand
that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that
happen,” detailed the 56-year-old.
“BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”
BSB Whiskey is a 70-proof spirit, described as blending “the aromatic spice of cinnamon with the rich, comforting sweetness of brown sugar.” The whiskey blends and bottles in Columbia, Tenn. BSB Whiskey is available nationwide online and in limited quantities in the U.S. at select retailers for $24.99.
Each bottle features a BSB chenille letter patch on its chest that glows in the dark, designed to captivate and intrigue buyers, stand out on bars and shelves, and light up social gatherings.
“Last year was a record year for flavored whiskies. U.S. depletions reached 18.25 million cases in 2023,
up from 14 million cases in 2019,” explained Lauren Kiyak, SVP of Marketing at WES Brands. “We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.”
More from VIBE.com
