Jake Tapper To Return To Daytime Show After Midterm Stint In Primetime
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CNN’s Jake Tapper will return to his daytime show after the midterms after filling the 9 p.m. ET primetime slot on the network.
A CNN spokesperson said: “As part of a special lineup, Jake agreed to anchor the 9 p.m. hour through the midterm elections. At the completion of that schedule, he’ll be returning to his award-winning program The Lead. We will announce post-election plans for that time slot in the coming days.”
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CNN remained in third place in the time slot, even as Tapper snagged some high-profile interviews, starting with a sit-down with President Joe Biden. CNN had announced that Tapper would fill the slot through the midterms, but it was viewed as a bit of a test run for a permanent position. But Tapper also previously had expressed some misgivings about taking a primetime slot, given the schedule.
The 9 PM ET slot, called CNN Tonight, has been without a permanent host since Chris Cuomo was fired in November. Hannity has led the time period among cable news networks, drawing about 3 million viewers on Tuesday, compared to 1.26 million for Alex Wagner Tonight and 504,000 for CNN Tonight, according to Nielsen. Tapper’s show offered a newsier alternative to his cable news rivals, which lean heavier into drawing the left and the right with opinion-heavy segments.
RELATED: CNN To Scale Back Original Series And Films As It Looks To Move Longform In House
CNN also debuted a new morning show this week, CNN This Morning, featuring Don Lemon, Poppy Harlow and Kaitlan Collins. The debut on Tuesday drew an average of 387,000 viewers, compared to 793,000 for MSNBC’s Morning Joe and 1.45 million for Fox News’ Fox & Friends, according to Nielsen. CNN This Morning replaced New Day, which last month averaged 404,000 in the time slot.
In addition to primetime, revitalizing the morning hours has been a top priority for Chris Licht, chairman and CEO of CNN Worldwide, but the challenge in the morning of an ultra-competitive landscape in the AM as well as established viewing habits.
Semafor first reported the news about Tapper’s plans.
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