J. Cole Joins Beatclub, Music Creation Marketplace Launching This Year

William Earl
·2 min read
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J. Cole has joined the likes of Timbaland, Mike Will Made It, Mike Dean, Scott Storch, Rance Dopson and many other A-list creators at Beatclub, an online marketplace for beats and sounds launching later this year. In addition to deals with “elite” producers and beatmakers, the platform allows creators to keep 100% of their music rights and 100% of their revenue, set their own terms for pricing, retain their publishing splits and royalties, and doesn’t take any additional income from subscribers.

“We are proud to have J. Cole join Beatclub,” says Timbaland. “He has made a massive impact on many music creators through his work not only as an artist, but also as a songwriter, producer, beat maker and label executive (Dreamville). Having Cole partner with Beatclub to sell his beats as a producer on our platform opens the doors to millions of other creators looking to do business this way. We look forward to working with J. Cole, Ib, and the rest of the Dreamville team to ensure that they can build another revenue stream while also helping them continue their legacy in the music creation space.”

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Beatclub principals include Gary Marella, co-founder and co-CEO (with Timbaland); producer Federico Vindver, co-founder; Daniel Glogower, head of business development; Dev Tejwani, CMO; Eric Czar, CTO; and Brian Berger, SVP of A&R.

J. Cole’s latest album “The Off-Season,” released May 14, is expected to debut at No. 1. The North Carolina rapper’s alignment with Beatclub was teased on Instagram on May 18.

Speaking to Variety in January, Mike Dean shared his view of and hope for Beatclub. “It’s gonna be cool as a spot you can buy and sell drum sounds, samples for your synth, loops and there’s a publishing part that’s being built into it — like a one-stop shop,” Dean said. “It’s not something I would think of doing but I want to try and make it easier for people to access my tracks.”

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