Colombian superstar and fashion enthusiast J Balvin takes center stage in the new Ovadia & Sons Spring 2017 campaign.
Sporting formal and casual looks from the collection, including a light grey suit and military-inspired bomber jackets, Balvin was photographed in California's Joshua Tree National Park for the lookbook which includes a Q&A with the singer/songwriter.
"We connected with J the moment we met him. Although we grew up worlds apart, we share a lot of the same interests in fashion, art and music," the New York-based brand said in a statement. "His sense of humor, energy and spirit is something you want to be around. It shines through in his music and we believe it's a big part of his groundbreaking success. Disconnected from the everyday hustle, we captured Jose in his purest state."
Check out this behind-the-scenes clip from the desert shoot:
J Balvin @jbalvin OVADIA & SONS Spring 2017 campaign. #ovadiaandsons
A post shared by OVADIA & SONS (@ovadiaandsons) on Apr 4, 2017 at 5:50pm PDT
This year, Balvin, who is a seven-time finalist to the 2017 Billboard Latin Music Awards, served as an ambassador for New York Fashion Week: Men's, becoming the first Latin musician to be named as ambassador.