Ireland Baldwin channels mom Kim Basinger in totally nude PETA ad

Ireland Baldwin is stripping down for PETA -- just like her mother, Kim Basinger!

The vegan model's new ad for the animal rights organization was unveiled on Wednesday and shows Baldwin completely nude with the words "I'd rather go naked than wear fur" covering her breasts and nether region.

SEE ALSO: Halle Berry is showstopping in sexy silver mini dress -- see the pics!

"It’s out! So thrilled to share my brand new Rather Go Naked Than Wear Fur campaign with @peta!" Baldwin wrote on Instagram. "I’ve dreamt of shooting this for as long as I can remember. If you don’t truly know what goes into making fur, please educate yourself. Fur is cruel no matter what. If you wouldn’t skin and wear your own dog, then you shouldn’t wear fur at all because all animals are created equal. Save our animals, save our planet and join me and #Peta in making more conscious choices."

See Ireland's ad in the gallery below:

Baldwin's shoot harkens back to her mother's iconic PETA ad from years ago for the same campaign -- and that was purposeful.

"I saw the images from when my mom shot this campaign, so it was something that I aspired to do," Baldwin explained in a video from the photo shoot. "Since I was a little girl, I wanted to do something for PETA. This is something my mother has fought her entire life and has advocated for and something that I have tried to as well."

Baldwin, 22, has a long track record of speaking out about animals' rights, and she revealed that she even has a clause in her modeling contract that protects her right to refuse to wear any fur.

"I didn't want that to be part of my brand," she said.

More from AOL.com:
Oprah says there's only one thing that could make her run for president
Kelly Ripa takes jab at Ryan Seacrest amid sexual harassment allegations
Details emerge on Heather Locklear's convicted felon boyfriend