International Audiences Drive ‘Fallout’ to Big Showing on Amazon

Rick Porter
·2 min read

Fallout has become one of Prime Video’s biggest series ever — according to Prime Video.

The well-reviewed show, based on the video game franchise of the same name, has become the second-most-watched title ever on the Amazon streaming service over its first 16 days of release, the company says. Prime Video says 65 million viewers worldwide have watched at least some of Fallout since its April 10 premiere, putting the show behind only The Lord of the Rings: The Rings of Power in the streamer’s catalog.

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Global audiences have powered a majority of that viewing: More than 60 percent of Fallout’s audience is outside the United States. The (limited) data from Amazon jibes with that from outside sources like Samba TV, Luminate and Reelgood, all of which have tracked a strong start for the series (Nielsen’s streaming data lags by several weeks).

Prime Video has already renewed Fallout for a second season, picking up the series about a week after its premiere. At that time, the streamer said the show was among its top three titles to date.

Like the video game, Fallout is set some 200 years after a nuclear war and features a retro-futuristic design and heavy doses of dark humor. Season one focuses on three characters — a naive “vault dweller” (Ella Purnell) exploring the above-ground world for the first time; a warrior member of the Brotherhood of Steel (Aaron Clifton Moten); and an undead Ghoul (Walton Goggins). Moisés Arias, Kyle MacLachlan, Sarita Choudhury, Michael Emerson, Leslie Uggams, Frances Turner, Dave Register, Zach Cherry, Johnny Pemberton, Rodrigo Luzzi, Annabel O’Hagan and Xelia Mendes-Jones also star.

Geneva Robertson-Dworet and Graham Wagner created the series and serve as showrunners. They executive produce with Jonathan Nolan (who also directed the first three episodes), Lisa Joy and Athena Wickham of Kilter Films; Todd Howard of Bethesda Game Studios; and James Altman for Bethesda Softworks.

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