Inside Spotify’s Exclusive Podcast Deal With ‘League of Legends’ Creator Riot Games
Riot Games’ multi-year deal with Spotify inked this week adds yet another exclusive podcast to the online platform’s lineup and gives Riot the chance to capitalize on audio content for the first time in its decade-long esports history. The companies didn’t disclose terms of the deal, but a Riot spokesperson said the “multi-year” agreement includes Spotify helping Riot to produce several podcasts and curate playlists based on Riot’s games. The first podcast under the deal will be a nine-episode series called “Untold Stories: Top Moments from Worlds,” which will recap highlights from past “League of Legends” World Championships and include interviews with past and current pro gamers. Riot Games’ head of global esports partnerships Naz Aletaha said she pursued the deal with Spotify after noticing that the “League of Legends” game soundtrack attracted over 4.8 million listeners each month. Aletaha is betting that the audience will also delve into Riot’s vault of content, which is extensive — the first World Championship was held in 2011 and Riot’s documented every competitive moment since. “We think there’s so much more we can offer our fans to give them more of a glimpse into the world of the game and the sport and...
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