Inside Roku’s Quibi Deal – and the Streaming Platform’s Surprise Content Play

Tim Baysinger
·1 min read

Roku has positioned itself as one of the major gatekeepers in the streaming era, but its surprise deal on Friday to acquire 75-plus shows from the short-lived streaming service Quibi proves the tech company isn’t satisfied with only being a device maker. It aims to compete with larger tech giants like Amazon and Apple. Roku’s deal for Quibi’s content allows the company to significantly beef up The Roku Channel, its free, ad-supported streaming service. It’s by far the largest exclusive licensing deal for the 3-year-old digital network and one that Roku VP of programming Rob Holmes said fits with a plan to capitalize on the growing but underserved ad-based video-on-demand (AVOD) market. “We’re big believers in AVOD and started the Roku Channel three and a half years ago to really sort of support that trend,” Holmes told TheWrap. “The underlying kind of reason to get started was that there was a lot of content, but it was scattered across literally thousands of channels. And we wanted to bring it all together.” Also Read: Roku Lands Rights to 75+ Quibi Shows, Will Stream Them for Free Roku and Amazon’s Fire TV are neck and neck when in the race for streaming...

Read original story Inside Roku’s Quibi Deal – and the Streaming Platform’s Surprise Content Play At TheWrap