Inside PBS’ Digital Rebrand for the New Streaming Landscape

Diane Haithman
·1 min read

The venerable Public Broadcasting Service (PBS) is staking its turf in the streaming world with a new branding effort and nationwide website upgrades to allow viewers to more easily discover, access and manage programming on multiple platforms and devices. Despite the increasing number of multi-platform streaming services, potential viewers did not realize they could find their favorite PBS content via the platform or device of their choice, said Ira Rubenstein, PBS chief digital and marketing officer. Rubenstein said many PBS viewers are not aware that its programming is available to stream for free via the PBS App on iOS and Android devices, Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, Chromecast and others. In order to counteract the disconnect, about 80% of the nation’s 350 public stations, including the local flagship stations KCET and PBS SoCal, are currently launching a rebranding effort intended to make it easier for viewers to find their way to their desired programs on a preferred platform. The changes include new logos and website redesigns. “We had a flip phone brand in an iPhone world,” Rubenstein told TheWrap. “It had been more than 12 years since we had done any sort of meaningful PBS branding. Our...

Read original story Inside PBS’ Digital Rebrand for the New Streaming Landscape At TheWrap