Inside the London Pub the Black Dog That Inspired Taylor Swift's “TTPD” Song
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The south London restaurant is a real place that is now offering Swift-themed food and beverages
Gareth Cattermole/WireImage; Alamy
Taylor Swift; The Black DogNestled near the banks of the River Thames in south London, the Black Dog was a little-known local pub with a loyal customer base.
That is until Taylor Swift dropped a song with the same name about the venue on her latest album, The Tortured Poets Department. The release of “The Black Dog” had Swifties from around the world flocking to the pub, which is now offering Swift-themed food and beverages.
Fans can order a Swift Half, a half pint of Black Dog lager, or the Swift Burger, a classic burger featuring the venue’s special house sauce, chili sauce and fries.
The pub is even offering a free Swift Half to anyone who quotes a lyric from a Taylor Swift song with their order.
“They’ve been very popular,” marketing manager Amy Cowley tells PEOPLE.
Traditional English roast dinners are also on the menu, along with crispy fried chicken (thought to be a favorite snack of Swift’s) and fish and chips.
Swifties can then enjoy their order at a table decorated with a vase filled with pampas grass next to the open kitchen, or take a seat in the walled beer garden outside.
Related: Every Place Taylor Swift References in Tortured Poets Department, from the Black Dog to the Heath
Inside, fans will see Swift posters on the walls (“We’ve had some fun Taylor posters made,” says Cowley), and hear tracks from the “Fortnight” singer playing out through the speakers.
Chalkboards featuring lyrics from “The Black Dog” also sit outside the front of the pub, which bears its dog-themed logo.
“We’re trying to keep it as fun as possible for the fans, but also we want to think about our regulars,” says Cowley. “We’re just trying to balance out.”
In “The Black Dog,” the pop superstar sings about a person entering the bar.
"I am someone who until recent events / You shared your secrets with / And your location, you forgot to turn it off," the lyrics begin. "And so I watch as you walk / Into some bar called The Black Dog / And pierce new holes in my heart.”
In the chorus, Swift continues, "I just don't understand how you don't miss me / In The Black Dog, when someone plays The Starting Line,” later adding, “And I hope it's s----y in The Black Dog / When someone plays The Starting Line.”
Pop-punk band The Starting Line are mentioned a few times on TTPD. The band is often covered by The 1975, whose frontman is Swift’s ex Matty Healy.
Cowley tells PEOPLE the attention since TTPD’s April 19 release has been “crazy” and staff had “no idea” about the track beforehand. They’ve since been “furiously checking their CCTV” for a sighting of Swift.
“We really aren’t too sure if she’s visited, but maybe,” teases Cowley, before inviting the star to “have a drink with us” when she’s in the city for her Eras Tour in June. “We’d absolutely love to have her,” she adds.
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The pub is planning “something cool” around the tour, which heads to the British capital for three shows starting on June 21 and then returns in August.
“We’re still in planning mode but we’re potentially looking at doing a brunch. We’re looking at everything!” says Cowley.
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