While most Puerto Ricans are preparing for the holidays, reggaeton superstar Daddy Yankee is, unsurprisingly, still on the grind. This month the living legend opened his own pop-up museum in San Juan’s Plaza Las Américas, in honor of the 15th anniversary of his landmark 2004 album, Barrio Fino. The new exhibit, dubbed the “Daddy Yankee ‘El Jefe’ Museum,” sheds light on his life and times as Puerto Rico’s most successful urban artist. It’s as much a celebration of him as it is of reggaeton, a genre he helped grow, from its birthplace in the streets of San Juan to the tops of pop charts across the globe. The museum is open to the public until January 2020; admission is free with a reservation made on DaddyYankee.com.
“It is the first reggaeton museum in the world,” writes Daddy Yankee. “There are [few] memories of reggaeton since its inception. I am not good at giving advice, but I am good at giving my testimony. We started as a marginalized genre, in the streets. Doors were closed, [so] we created others. This museum is a cultural and historical legacy.”
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