For Indie Studios, Sundance Kicks Off a Year of Experimentation

Jeremy Fuster
·1 min read

For indie studios, 2021 is truly underway now that Sundance has arrived, even if the pandemic has forced the annual Utah event to go virtual. And distributors face a dual challenge: play the waiting game when it comes to theatrical releases or experiment with alternate distribution models. Sales agents and distribution execs tell TheWrap that Sundance 2021 will likely be a streamers’ market thanks to the pandemic keeping theaters closed and companies like Hulu continuing to put up big bids as they have for films like last year’s “Palm Springs,” which Hulu and Neon teamed up to buy for a record-breaking $17.5 million. But if any film does get bought by a theatrical distributor, it may be up to a full year before it hits theaters, depending on whether or not the studio wants to place it in the awards race. “No film’s needs are the same, but with every film, you want to have your plan in place for releasing at least two to three months out,” one distributor told TheWrap. “At least in the short term, streaming or day-and-date is going to be probably the best option.” Also Read: Why Hulu Is Once Again Sundance's Buyer to Watch...

Read original story For Indie Studios, Sundance Kicks Off a Year of Experimentation At TheWrap