At first, it seemed too good to be true - especially in the age of easily Photoshopped social media posts. On Tuesday, an image of a billboard for Guardians of the Gums began to spread on Twitter.
The Guardians of the Galaxy spoof advertises ArDenteDental of Frankfort, Indiana and simultaneously reveales a competitively-priced braces plan ($199/month), a Groot-knockoff shouting “I am Tooth!”, and a female Star-Lord brandishing a large toothbrush. Turns out, that plaque-fighting superhero is none other than Dr. Jill Snyder.
“I’m so sorry, I had a patient,” Dr. Jill Snyder told Yahoo Entertainment in response to a voicemail asking for details on this amazing marketing strategy. “I’m in shock right now,” she added.”
A quick visit to Snyder’s site reveals a 30 second green screen masterpiece showing Snyder and a colleague fighting off grotesque space aliens that (one can assume) are threatening the oral hygiene of the galaxy.
She commented on the recent Guardians of the Gums craze, saying, “Somebody drove past and somehow got a picture of it, it just kinda went crazy - we don’t even have a Twitter account!”
The internet ran with Snyder's joke, providing puns of their own, including "protector of the molar system" and a riff on a song featured on the Guardians soundtrack, "Hooked on a Filling."
But this isn’t Snyder’s first blockbuster spoof. “We’ve been doing movie-themed billboards for five or six years,” said Snyder. “Our patients like them.”