India’s MX Player Teams With Lionsgate for Hollywood Content

Naman Ramachandran
·1 min read

Leading Indian AVOD platform MX Player has set a multi-year partnership with Lionsgate to bring premium Hollywood content onto the service.

Via this agreement, MX Player consumers in India, Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives will now have access to more than 50 Hollywood blockbuster films dubbed in the Hindi, Tamil and Telugu languages in a year.

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Titles available in September include “Hunger Games: Mockingjay – Part 1,” “Hunger Games: Mockingjay – Part 2,” “War” and “Destruction: Las Vegas.”

Mansi Shrivastav, senior VP, content acquisitions and alliances, MX Player, said: “Our partnership with Lionsgate allows us to bring some of the most popular and commercially acclaimed Hollywood films to our viewers in their local languages. This partnership also enables us to attract new users to the platform while consolidating our existing audience base. We are thrilled with this alliance and look forward to working closely with the team at Lionsgate to make more Hollywood content available for users in the region.”

Gayathiri Guliani, VP, licensing and content partnerships, Lionsgate, said, “Lionsgate has been bullish for its compelling content slate, and we are delighted to partner with MX Player as this will multiply our consumption, reaching out to maximum viewer base. It’s all about genre-diversification, breaking language barriers and having the best stories to watch. This alliance is all set to grow with multiple Lionsgate titles made available on the platform, spoiling viewers for choice.”

MX Player currently has more than 200,000 hours of content and customers spend an average of 56 minutes a day on the service.

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