Independent Fashion Store, htown, Finds a New Home in London's Shoreditch

London-based designer retailer, htown, just announced that it's set to take over the retail space at One Hundred Shoreditch.

The space, which previously housed JW Anderson's first store, alongside Opening Ceremony and Christopher Kane's More Joy, was previously home to the iconic Ace Hotel and has since become something of an institution for U.K. fashion. Now, the space will become home to htown's extensive collection of curated brands, including Ahluwalia, Aries, Hatton Labs, Martine Rose, AGR and more.

What's more, the partnership sees One Hundred Shoreditch and htown teaming up to develop a series of community and charity-based projects, resulting in regular workshops and events hosted to offer young people access to the industry. The reimagined space also continues the location's longstanding support of charities like Refuge and Spitalfields Crypt Trust, with htown committing to making a monthly donation to both charities for the duration of its residency.

Take a look at htown's new location above, and head to the location below to see it for yourself.

One Hundred Shoreditch,
100 Shoreditch High St,
E1 6JQ