Imax Inks Deal With EVT for 5 Theater Locations in Australia, Germany
Imax has revealed a deal with global entertainment company EVT for five new state-of-the-art Imax with Laser systems across Australia and Germany. Under the deal, EVT will integrate a new Imax screen in an Event Cinemas location in Sydney, as well as at four CineStar locations in Germany.
The agreement comes on the heels of EVT’s launch of Imax Sydney, which in its first few weeks of operation is already the highest-grossing Imax location worldwide outside the U.S. and U.K. It also marks the single biggest deal for Imax systems in Germany.
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“On the heels of the wildly successful debut of Imax Sydney, we are excited to expand our collaboration with EVT, a partner that transcends exhibition in creating premium experiences that span cinema, hospitality, leisure and more,” said Imax CEO Rich Gelfond. “Australia and Germany are two markets where consumer demand for Imax vastly outstrips our footprint, and this deal is great for our fans in both countries and our continued network growth worldwide.”
The new agreement spans EVT subsidiaries Event Cinemas, the biggest exhibitor in Australia, and CineStar, the biggest exhibitor in Germany. Imax and EVT have been partners since 2013. Including the new deal, the companies operate nine locations across Germany, Australia and New Zealand.
Added Jane Hastings, CEO of EVT: “Expanding our collaboration with Imax aligns to our strategy of providing customers with choice on how they want to watch a movie. The right combination of our proprietary cinema experiences such as Gold Class, Boutique and V-Max alongside Global Premium Formats like Imax is proving to be successful. Imax performs exceptionally well at our current locations in Sydney, New Zealand and Germany and we are thrilled to bring state-of-the-art Imax with Laser systems to more locations in Australia and Germany in the near future.”
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