Fusing skateboard culture with luxury codes, this season the EU premium division introduces a range of classic collegiate pieces enhanced by hints of sportswear. Utilising its penchant for strong graphics and playful imagery, the offering takes on fabled Americana and western iconography through the skater book and waitress which create an almost movie-like wardrobe for the set of a cowboy skate film.
These different inspirations are showcased on some of the key items made up of the brand’s iconic varsity jacket, a luxury sportswear-inspired “Ice Blue” velour tracksuit, running dog denim pants as well as a diner shirt, and collegiate cardigan with oversized chenille patches.
Showcased in a campaign featuring cactus jack signed sensation Don Toliver, the conceptual world of ICECREAM EU is subtly rounded out with a selection of witty accessories including a green waffle print tote and a pop art-inspired coin purse.
Check out the visuals below and shop the collection now via the BBCICECREAM EU webstore.