Hugh Hefner's son Cooper is running for California senate

Playboy scion Cooper Hefner said this week he has weightier things in mind with his next goal: a campaign for the California state Senate."I am deeply concerned about my community and our government and believe that right now it's essential for new individuals to step forward and propose new ideas," the 28-year-old son of late Playboy founder Hugh Hefner told CNN in a Monday article.