Hot 100 First-Timers: BigXthaPlug Connects With Breakout Hit ‘Mmhmm’

Xander Zellner
·2 min read
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BigXthaPlug lands his first appearance on the Billboard Hot 100 chart (dated Dec. 16) as his song “Mmhmm” debuts at No. 93.

The track, released Oct. 6 on BigXthaPlug/UnitedMasters, debuts almost entirely from its streaming sum: 6 million official streams (up 54%) in the United States in the Dec. 1-7 tracking week, according to Luminate. The bump can be partly attributed to a new remix with Finesse2Tymes, released Dec. 1 on BigXthaPlug’s new seven-track set, The Biggest. The cut also enters at No. 17 on Hot Rap Songs and jumps 33-20 on Hot R&B/Hip-Hop Songs.

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The Biggest debuts at No. 138 on the Billboard 200 with 11,000 equivalent album units earned in its opening week. It’s BigXthaPlug’s first entry on the chart.

TikTok has been a contributing factor to the song’s recent gains, as the track has been used in more than 20,000 clips on the platform to date.

“Mmhmm” samples the Whispers’ classic single “And the Beat Goes On,” which spent five weeks at No. 1 on the Hot R&B/Hip-Hop Songs chart and two weeks at No. 1 on Dance Club Songs in 1980. It also reached No. 19 on the Hot 100.

BigXthaPlug (real name Xavier Landum) hails from Dallas. He scored his first chart appearance in February with his debut studio album, AMAR. The set debuted at No. 34 on Independent Albums and No. 4 on Heatseekers Albums, before spending 13 weeks at No. 1 on the latter list; it ranks at No. 2 on the latest Dec. 16 chart, below The Biggest. He’s just the second artist ever to claim the top two spots of the survey simultaneously, after Slidawg in 2007. AMAR also reached No. 129 on the Billboard 200 in November.

Elsewhere, BigXthaPlug’s single “Whip It” places at No. 34 on the Mainstream R&B/Hip-Hop Airplay chart, after reaching No. 33. His new collaboration with Offset, “Climate,” also debuts at No. 48 on Hot R&B/Hip-Hop Songs.

Outside of his 2023 releases, BigXthaPlug has dropped three other collections: Bacc From the Dead in 2020, and Big Stepper and its remixed version Big Stepper (OG Ron C Chopped Not Slopped), both in 2022.

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